Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Turning Clicks Into Customers: It’s Time to Rethink Your Lead-Gen Process
Lead generation (LeadGen) pipelines can look flashy on a dashboard, but close rates will ultimately expose every weakness. When only a handful of those contacts turn into paying customers, the issue is rarely marketing volume or sales hustle; it’s a…
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Synder: Grow Your Ecommerce Brand Without Getting Buried in Back-End Chaos
Running a successful e-commerce business means constantly juggling orders, inventory, marketing, customer service—and somehow still finding time to track your cash flow. But as you scale, the back-end work doesn’t just grow—it multiplies. From sales across multiple platforms to managing…
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LILT: Scale Multilingual Content with AI and Human Precision
When your organization operates across countries, languages, and compliance zones, creating consistent, high-quality multilingual content isn’t just challenging—it’s mission critical. Marketing teams, compliance officers, localization leaders, and technical communicators all face a growing need to deliver faster, more accurate, and…
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Top AI Chatbot Development Companies for Marketing Agencies in 2025
The chatbot landscape has come a long way. Early chatbots were rule-based scripts with hard-coded replies, often leading to frustrating, dead-end interactions. To improve service, many organizations adopted hybrid models: simple bots handled routine questions, while more complex issues were…
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The Online Grocery Shopper in 2025: A Demographic Deep Dive
I really wanted online grocery shopping to work for my busy schedule. It seemed perfect. But every order left me disappointed—meat cuts I’d never select, fruit at the wrong ripeness, substitutions I didn’t want. I missed choosing my own food.…
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Hume: Ushering in the Era of Emotionally Intelligent Voice AI for Text-to-Speech
In a world saturated with synthetic voices and emotionless assistants, Hume AI stands out as a genuine leap forward. Far from being just another text-to-speech (TTS) system, their Octave platform is a new breed: the first speech-language model built on…
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Lower Traffic without SERP Position Change: What Does It Mean?
More and more website owners are noticing a steady trend when they log into Google Search Console (GSC): A loss of clicks without any substantial changes in positions. It can be hard to notice because it is not an abrupt…