Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Content Marketing
Webflow: Build Next-Level Web Experiences Without Limits With This Composable CMS
Creating high-performance websites once required a complex dance between design, development, and marketing teams. Rounds of feedback, bottlenecks in production, and rigid CMS platforms often slowed growth and creativity. Today’s digital landscape demands more agility — faster page creation, real-time updates, scalable infrastructure, and the ability for every team to contribute without compromise. Webflow Webflow is redefining what it means…
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Customer Data Platforms
Why Data Protection Is a Critical Component of Every Modern Martech Stack
As marketing tech gets more powerful, so too do the dilemmas that go with it. Marketers have at their fingertips today incredibly useful tools with which they can capture, analyze, and act upon more consumer information than ever. From CRMs and automation software to AI-fueled personalization engines and advanced analytics platforms, the modern martech stack is a marvel of ingenuity.…
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E-commerce and Retail
Choice Overload: The Case for Smarter, Not Fewer, Options
Starbucks made headlines recently by announcing a significant reduction in its menu, cutting approximately 30% of its offerings by the end of the year as part of CEO Kevin Johnson’s Back to Starbucks strategy to streamline operations and enhance the customer experience. This bold move, aimed at reducing wait times and simplifying choices for both baristas and customers, underscores a growing trend among…
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Artificial Intelligence
Speechify: Turn Any Text Into a Voice That Speaks to Your Audience
We live in a world oversaturated with content, standing out doesn’t always mean saying more—it means saying it better. Whether you’re a content creator, educator, business communicator, or accessibility advocate, converting text into dynamic, human-like speech can amplify your impact across various platforms and audiences. Listen to this article: This audio was generated using Speechify in the voice of its…