Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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How Entrepreneurs Are Building Passive Income Through Websites and Social Media in 2025
Passive income has moved from a fringe concept into a core entrepreneurial strategy. Since 2020, millions of Americans have begun monetizing websites, social media accounts, and digital content as secondary income streams. What makes this shift notable for entrepreneurs is…
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10 Ways to Increase Your Site’s Page Views Per User
For years, the standard engagement metric most marketers relied on was pages per visit. It fit neatly into early, session-based analytics models where user behavior was relatively linear: someone arrived, clicked around a bit, and left. As the web evolved,…
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BetterUp: Scale Your Revenue with Human + AI Sales Coaching
Sales teams operate in an environment defined by constant pressure. Quotas rise, deal cycles lengthen, and sellers are expected to master complex products while navigating increasingly sophisticated buyers. Traditional sales training, delivered as one-time workshops or static playbooks, often fails…
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Website Archetypes: A Structural Framework for 8 Types of Digital Experiences
Not all websites are built to do the same job, and treating them as interchangeable often leads to poor performance and misplaced expectations. A website archetype defines the fundamental role a site plays for its audience. It describes how information…
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Product Adoption: The Missing Link Between Acquisition and Revenue Growth
Most sales and marketing teams obsess over acquisition. Traffic, signups, demo requests, pipeline. But there’s a quieter metric that determines whether all that effort actually turns into revenue: product adoption. Product adoption is what turns initial interest into long-term value. When…
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Best Shipping Companies for Amazon Sellers
Efficient and reliable shipping is essential for running a successful eCommerce business. For online sellers, especially those using platforms like Amazon, choosing the right logistics provider can significantly impact delivery times, costs, and customer satisfaction. Below are some of the top shipping…
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How Social Media “Really” Works… It’s Not What You Think
Arun Maini (@mrwhosetheboss) deserves real credit for producing one of the most thoroughly researched and responsibly framed explanations of modern social media mechanics available today. https://www.youtube.com/watch?v=4maJty0vQjI Rather than relying on vague claims about dopamine addiction, his work patiently connects neuroscience,…
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Lyssna: How Marketers Test Messaging, Ads, and UX Faster
Marketing teams are under constant pressure to move faster while making fewer mistakes. Campaign timelines are compressed, budgets are scrutinized, and every creative decision is expected to perform immediately upon entering the market. Yet many brands still rely on internal…
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Testing With Purpose: How a Consistent Experimentation Framework Drives Measurable ROI
Marketing leaders intuitively understand that optimization matters, yet many organizations still treat testing as an occasional tactic rather than a disciplined operating model. A consistent testing framework applied across advertising, landing pages, and e-commerce journeys transforms optimization from guesswork into…
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Minted: Why Now Is the Time to Send Your Customers Hand-Crafted Holiday Cards. Order Today!
As the year closes, many businesses feel the same tension. You want to acknowledge your clients and customers. You want to say thank you. You want to stay visible without being intrusive. And yet the default reaction is often the…