Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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The 4 P’s of Modern Search Engine Optimization
The SEO world is shaking a bit at the news that Moz is cutting its staff in half. They state that they’re doubling down with a renewed focus on search. They’ve been a pioneer and essential partner in the SEO…
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3 B2B Sales Principles That Your Strategy Must Incorporate
The sales industry is rapidly evolving. Sales teams have consistently been able to make incremental tactical improvements to their processes. Still, in the last few years, sales have entered a new era fueled by technology, analysis, and a dramatic change…
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What is Google RankBrain?
Context, intent, and natural language or all inhibitors of the simple keyword-based queries. Language isn’t easy to comprehend, so if you can begin to store patterns of speech and include contextual markers to search predictions, you can increase the accuracy…
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Lumanu: Find Influencers and Discover Influential Content
Extending the reach of your content is critical. Whether you’re attempting to grow your organic rankings by having your content referenced and linked to by high-authority sites, whether you’re attempting to expand your social reach to relevant audiences, or whether…
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3 Real-Time Content Localization Methods to Increase Engagement
When people think about content personalization, they think about personal data that’s incorporated into the context of an email message. It’s not about just who your prospect or customer is, it’s also about where they are. Localization is a huge…
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How Businesses are Getting Customers with Pokémon Go
When Pokémon Go took the world by storm last year, it didn’t just get players off the couch—it got them walking through the doors of local businesses. The mobile augmented reality (AR) game, which uses real-world locations as in-game landmarks,…
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10 Content Trends Advertisers Cannot Afford to Ignore
At MGID, we see thousands of ads and serve millions more of them every month. We track the performance of every ad we serve and work with advertisers and publishers to optimize the messages. Yes, we have secrets that we…
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Domain Discovery: Enterprise Management of Domain Assets
Chaos lurks in the digital world. Any company can easily lose track of its digital assets in an era when domain registrations happen in dozens of different ways and when mergers and acquisitions constantly add new websites to the mix.…
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The Future Isn’t Jobless and Never Has Been
The paranoia regarding the future of artificial intelligence (AI), robotics, and automation needs to stop. Every industrial and technical revolution in history opened humans to unlimited opportunities for applying their talent and creativity. Not that specific jobs don’t disappear –…
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Finally, It’s Time to Retire Your WWW
Sites like ours that have been around for a decade accumulated SEO rank on pages that have sustained incredible traffic. As with most sites, our domain was displayed and started with www. In recent years, the www has become less…
