Muhammad Yasin

Muhammad Yasin is the Director of Marketing at PERQ (, and a published Author, with a strong belief in multi-channel advertising that delivers results via traditional and digital mediums. His work has been recognized for excellence in publications such as INC, MSNBC, Huffington Post, VentureBeat, ReadWriteWeb, and Buzzfeed. His background in Operations, Brand Awareness, and Digital Marketing Strategy results in a data driven approach to creation and fulfillment of scalable media marketing campaigns.
  • Content Marketingamazon

    Does Your Website Talk Like Amazon?

    When was the last time Amazon asked you who you were? Probably when you first signed up for your Amazon account, right? How long ago was that? That’s what I figured! As soon as you sign into your Amazon account (or simply visit their site if you’re logged in), it immediately greets you on the right-hand corner. Not only does…

  • Marketing Tools7 Reasons Why Lead Forms are Dead

    7 Reasons Why Lead Forms are Dead

    Both digital retailers and brick & mortar stores are always on the hunt for new and innovative ways to capture more leads and convert them into paying customers. To say this is a big challenge would be an outrageous understatement, as the advent of the internet has made competition fiercer for every industry imaginable. Throughout the years, retailers would place…

  • Content Marketing
    digital lead capture

    How Digital Lead Capture Is Evolving

    Lead capture has been around for a while. As a matter of fact, it’s how many businesses manage to GET business. Consumers visit your website, they fill out a form looking for information, you collect that information and then you call them. Simple, right? Ehh… not as much as you’d think. The concept, in and of itself, is crazy simple.…

  • Advertising Technology
    woman on ipad 1

    Using Interactive Media to Boost your B2C Promotions

    No matter what industry you’re in, if your business is in the B2C sector, chances are pretty good that you’re facing some fierce competition — especially if you’re a brick & mortar store. After all, you know how much and how often consumers shop online nowadays. Folks are still going to brick & mortar stores; but the convenience of purchasing…

  • Content Marketing3 Unique Industry Digital Marketing Tips

    3 Unique Industry Digital Marketing Tips

    There’s no question that digital marketing is a powerful beast — and one helluva fickle beast at that. As much as we’d all like to assume that digital marketing is basically the same no matter what, it’s most definitely not — and the reasons are pretty obvious. As a business, you can opt to devote certain percentages of your time…

  • Content Marketingconsumer engaging with website

    Consumer Data You Should Be Tracking in Your Interactive Content

    While we can all, for the most part, agree that interactive content isn’t anything “new,” advances in marketing technology have made interactive content all the more useful to one’s marketing efforts. Most types of interactive content allow brands to collect copious amounts of information on consumers — information that can be used to better cater to consumer needs and help…


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