Content Marketing, Ecommerce and Retail, Market Research

Does Your Website Talk Like Amazon?

When was the last time Amazon asked you who you were? Probably when you first signed up for your Amazon account, right? How long ago was that? That’s what I figured! As soon as you sign into your Amazon account (or simply visit their site if you’re logged in), it immediately greets you on the right-hand corner. Not only does Amazon greet you, but it immediately shows you relevant items: product suggestions based on your interests, browsing history, and even your wish list. There’s a reason why Amazon is an eCommerce powerhouse. It talks to

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Data Management Platform, Marketing Tools, Sales Enablement

7 Reasons Why Lead Forms are Dead

Both digital retailers and brick & mortar stores are always on the hunt for new and innovative ways to capture more leads and convert them into paying customers. To say this is a big challenge would be an outrageous understatement, as the advent of the internet has made competition fiercer for every industry imaginable. Throughout the years, retails would place “Contact Us” forms on their website with the hope that interested browsers would connect with them. These “Contact Us” forms are what us digital marketers call “Static Lead Forms;” and while they served a purpose

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Content Marketing, Sales Enablement

How Digital Lead Capture Is Evolving

Lead capture has been around for a while. As a matter of fact, it’s how many businesses manage to GET business. Consumers visit your website, they fill out a form looking for information, you collect that information and then you call them. Simple, right? Ehh… not as much as you’d think. The concept, in and of itself, is crazy simple. In theory, it should be pretty damn easy to capture so many leads. Unfortunately, it isn’t. Although it might have been pretty easy a decade ago, consumers have become more apprehensive about relinquishing their information. The

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AdTech, Content Marketing

Using Interactive Media to Boost your B2C Promotions

No matter what industry you’re in, if your business is in the B2C sector, chances are pretty good that you’re facing some fierce competition — especially if you’re a brick & mortar store. After all, you know how much and how often consumers shop online nowadays. Folks are still going to brick & mortar stores; but the convenience of purchasing online has made the number of in-store patrons drop. One of the ways businesses are trying to remedy this is by running promotions — for coupons, new inventory, big discounts, etc. Again though, those same

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Content Marketing, Marketing Tools, Search Marketing,

3 Unique Industry Digital Marketing Tips

There’s no question that digital marketing is a powerful beast — and one helluva fickle beast at that. As much as we’d all like to assume that digital marketing is basically the same no matter what, it’s most definitely not — and the reasons are pretty obvious. As a business, you can opt to devote certain percentages of your time and budget to different types of digital marketing: social media, PPC, retargeting, video marketing, e-mail marketing, SEO, website tool optimization and so on. Download a Sponsored Marketing Whitepaper: The Core Four: Essential Marketing TechnologiesThere are

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