Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • Content Marketing
    elements content engine

    10 Essentials Elements for Efficient Content Production

    Wrike is a collaboration platform used to streamline content production within your organization. They refer to this as a content engine and describe the ten elements – both from the organization and from the platform – that make content production more efficient. What’s a Content Engine? A content engine is the people, processes, and tools that deliver high-quality, targeted and…

  • Social Media & Influencer Marketing
    Localytics

    Tapglue: Customizable Tools To Turn Your Product Into A Social Network.

    Tapglue enables you to add a social layer to your app within hours, allowing you to focus on creating an awesome user experience and growing your community. With Tapglue’s social layer and our plug & play news feed, you can harness the power of connected networks, letting users create personal profiles, connect with their friends, and foster maximum engagement. TapGlue…

  • Content Marketing
    online learning

    Why Learning is a Leading Engagement Tool for Marketers

    We’ve seen incredible growth in content marketing in recent years—nearly everyone is getting onboard. In fact, according to the Content Marketing Institute, 86% of B2B marketers and 77% of B2C marketers use content marketing. But smart organizations are taking their content marketing strategy to the next level and incorporating online learning content. Why? People are hungry for educational content, eager…

  • Advertising Technology
    google adwords

    How to Make the Most of New AdWords Conversion Reporting

    Which would you prefer: The attention-grabbing digital ad that attracts 1,000 website visits? Or the slow-performing one that’s received just 12 clicks so far? It’s a trick question. The answer is neither. At least, not until you know how many of those visitors converted. A super-targeted ad resulting in a dozen qualified conversion actions would be ten times more valuable…

  • Content Marketing
    linkedin tip

    10 LinkedIn Profile Tips For Your Networking Success

    This infographic from SalesforLife is focused on how a LinkedIn profile can be optimized for selling. Well, in my opinion, every LinkedIn profile should be optimized for selling… otherwise why are you on LinkedIn? Your value in your profession is only as valuable as your professional network. That said, I believe many people do damage by either abusing the platform…

  • Mobile Marketing, Messaging, and Apps
    How to Market Your Mobile App

    How to Market Your Mobile App

    We recently shared the high cost and failure rate for enterprise mobile applications, but the benefits of a good mobile app are simply too great to ignore. Alongside planning, the experience of the mobile development team and the promotion of the app are both critical. Your app can rise to the top of everyone’s search to dominate the mobile market.…

  • Marketing Infographics
    mobile app frustration

    Mobile Apps: How Important is Planning, Prototyping, and Testing?

    There’s quite a bit of expense in working with custom mobile application developers just in the planning and prototyping phase. Time spent to ensure the user experience is optimal is critical to the success of your mobile application’s adoption and usage, though. But only 52% employ a testing program for their mobile applications according to a report from Accenture! The…

  • Advertising Technology
    ppd effectiveness 2015

    Everyone Hates Advertising… Does Paid Advertising Still Work?

    There’s been a ton of conversations online about the demise of advertising. Twitter hasn’t been too successful with its advertising package. Facebook is successful, but consumers are growing weary of ads splattered everywhere. And paid search continues to drive incredible revenue… but search is declining as other methods for seeking and finding information online grow in popularity. Of course, if…

  • Email Marketing & Automation
    Redesigning email

    Redesigning E-mail: 6 Features That Need Re-Thinking

    Depending on who you ask, e-mail has been around for between 30 and 40 years. Its value is obvious, with applications spanning across both social and professional aspects of life. What’s also apparent, however, is how outdated e-mail technology really is. In many ways, e-mail is being retrofitted to remain relevant to the growing needs of today’s users. But how…

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