Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Affiliate Marketing and CAN-SPAM Compliance
Email marketing remains one of the best tools for affiliate marketers, but with that power comes responsibility. To reduce the flood of unsolicited and misleading emails, Congress enacted the CAN-SPAM Act, setting clear guidelines for what is acceptable in commercial…
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The Science Behind Engaging, Memorable and Persuasive Marketing Presentations
Marketers know better than anyone the importance of effective communication. With any marketing efforts, the goal is to deliver a message to your audience that engages them, sticks in their minds, and persuades them to take action—and the same holds…
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How to Minimize Search Impact When Migrating to a New Domain
As with many companies that grow and pivot, we have a client who is rebranding and migrating to a different domain. My friends who do search engine optimization are cringing right now. Domains build authority over time and ripping out…
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How to Setup Your YouTube Channel and Crush It!
Even if you’re publishing on other video channels like Vimeo or Wistia, it’s still a great practice to publish and optimize your business’ YouTube presence. YouTube continues its lead as the second largest search engine as users research their next…
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Using Interactive Media to Boost your B2C Promotions
No matter what industry you’re in, if your business is in the B2C sector, chances are pretty good that you’re facing some fierce competition — especially if you’re a brick & mortar store. After all, you know how much and…
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What’s Just-in-Time Marketing (JITM) and Why are Marketers Adopting It?
When I worked in the newspaper industry, just-in-time manufacturing was quite popular. Part of the appreciation was that you would minimize funding tied up in stock and storage, and work much harder to prepare for demand. Data was an essential…
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How to Improve Engagement at Your Next Conference
This infographic from The Europe Hotel & Resort, a five star luxury hotel in Ireland, provides some an overview of trends in MICE (Meetings, Incentives, Conferences and Exhibitions): Meeting spend is rising globally with a 2.1% expected rise predicted for…
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Customer Results as Content: How Dan Anton Grew His SEO Business to 7 Figures Leveraging Testimonials
Content marketing is an over-used, under analyzed, ethereal KPI buzzword phrase in marketing which has gone to its logical conclusion, business owners blogging about uninteresting topics in order to connect or to keep their website fresh. Content is Not a…
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The New ABC’s of Retail: Always Be Connecting
Brick and mortar retail outlets still drive a lot of purchasing power to their stores – and it won’t be going away anytime soon. But behaviors are changing, requiring the internal sales strategy within stores to build better relationships and…
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3 Tips to Clarify the Confusion of Marketing to Millennials
What actually is a millennial? That’s a common question being asked around the world. To some, this demographic is the unmotivated, lazy and unpredictable. To Odyssey, we see them as motivated, selfaware and pretty predictable. Certain generations have always been…
