Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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InMoment Study Reveals 6 Unexpected Keys to Personalization
Marketers associate personalized experiences with well-targeted advertising while consumers associate their customer experience (CX) with support and purchases. In fact, 45% of consumers prioritize having a personalized experience for support interactions over those dealing with marketing or purchase process personalization.…
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The Better Business Book: Over 100 Authors Share Their Greatest Lessons in Business
I’ve accumulated more business books over the years than I care to admit—shelves full of hardcovers and paperbacks promising to change the way I think, lead, and grow. A few delivered. Many didn’t. Most offered one good insight buried in…
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Coordinating Global Marketing for One Brand in 23 Countries
As a global brand, you don’t have one global audience. Your audience consists of multiple regional and local audiences. And within each of those audiences are specific stories to capture and tell. Those stories don’t just magically appear. There has…
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Martech Zone: Welcome To My New Martech Publication!
It's only been a year since I last reskinned our WordPress site. While I liked the layout, I had a ton of plugins and customizations to make it function the way I wanted it, too. With WordPress, that can begin…
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Factors in Purchasing a Marketing Automation Platform
There are so many marketing automation systems out there... and many of them define themselves as marketing automation with a varying degree of actual features that support it. Still, we watch as many companies make huge mistakes in either spending…
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How You Value Your Agency Will Define Your Project’s Success
This article was originally published in Forbes . One of the considerations that agencies often have to navigate is how their prospective clients value an agency's services. Many clients measure the output productivity (pieces per hour) or the output cost…
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Clarity Attacks Buzzwordsmithiness On Contact
A good friend of mine for many years is Steve Woodruff , a self-proclaimed (and very talented) Clarity Consultant , continues to share some rather ridiculous marketing-speak amongst websites and social media profiles. He shared his all-time favorite with me…
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3 E-commerce Shipping Options that Drive Purchase Behavior
Sometime in the last year, Omaha Steaks inexplicably began routing phone calls to our unpublished Google Voice number. We're averaging 20 to 50 voicemails a day and the number is increasing as we get closer to Christmas. I've emailed them,…
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The Impact of Secure Payment Solutions on Online Shopping
When it comes to online shopping, the behavior of the shopper really comes down to some critical elements: Desire - whether or not the user needs or wants the item that's being sold online. Price - whether or not the…
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How to Rebrand Your Business Without Losing Traffic
Not many companies have everything figured out the moment they launch their website. On the contrary, almost 50% of small businesses don’t even have a website, let alone a brand image that they want to develop. The good news is…
