Content Marketing, Technology

Coordinating Global Marketing for One Brand in 23 Countries

As a global brand, you don’t have one global audience. Your audience consists of multiple regional and local audiences. And within each of those audiences are specific stories to capture and tell. Those stories don’t just magically appear. There has to be an initiative to find, capture, and then share them. It takes communication and collaboration. When it happens, it’s a powerful tool to connecting your brand to your specific audiences. So how do you collaborate with teams spanning 23 countries, five core languages, and 15 time zones? Building a coherent global brand: the reality with a 50-page brand guidelines

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Content Marketing, Search Marketing

4 Essential Tips for Optimizing Your Image Assets

Before we dig into some tips for optimizing digital assets, lets try a Google search of our own. Lets do an image search in arguably one of the most competitive categories on the Internet — cute puppies. How can Google possibly rank one over the other? How does an algorithm even know what’s cute? Here’s what Peter Linsley, a product manager at Google, had to say about Google image search: Our mission with Google Image Search is to organize the world’s images… We put a lot of focus on satisfying the end users. So when they come with a query,

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