Nate Holmes is the marketing coordinator for Widen Enterprises and its Smartimage brand extension. Nate has a strong interest in brand management, content marketing and marketing analytics. Nate enjoys working with people of different backgrounds at organization's of all sizes, ranging from marketing communications teams at larger enterprises to principals of small-to-medium sized businesses.
As a global brand, you don’t have one global audience. Your audience consists of multiple regional and local audiences. And within each of those audiences are specific stories to capture and tell. Those stories don’t just magically appear. There has to be an initiative to find, capture, and then share them. It takes communication and collaboration. When it happens, it’s a powerful tool to connecting your brand to your specific audiences. So how do you
Before we dig into some tips for optimizing digital assets, lets try a Google search of our own. Lets do an image search in arguably one of the most competitive categories on the Internet — cute puppies. How can Google possibly rank one over the other? How does an algorithm even know what’s cute? Here’s what Peter Linsley, a product manager at Google, had to say about Google image search: Our mission with Google Image
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