Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Content Marketing
Should You Optimize Content for Wide Screens?
I’d love a user experience expert to chime in on this post. I’ve been watching as more and more technology sites are maximizing the viewport (the viewable region of your device) and I’m not really that impressed. I don’t believe that, if you have more resolution that you need to use that resolution. Here’s a breakdown of the top resolutions…
- Social Media & Influencer Marketing
Stop Talking And Listen
Social media is social. We have all heard that a million times. The reason we have all heard this a million times is because it is the only single constant rule that can be proven about social media by anyone. The biggest problem I see on a regular basis is that people are talking at their followers rather than talking…
- Paid and Organic Search Marketing
Develop Your Social Resume
In our industry, a social resume is a requirement. If you’re a candidate looking for a job in social media, you better have a great network and online presence. If you’re a candidate looking for a job in search engine optimization, I better be able to find you in search results. If you’re a candidate looking for a content marketing…
- Social Media & Influencer Marketing
How to Leverage Facebook Conversion Tracking
Conversion tracking is a key component of any website’s analytics implementation. Off-the-shelf analytics can not identify whether or not a visitor actually converted. For some websites, a conversion is when a whitepaper is downloaded, for some it’s an email subscription, and for e-commerce sites it’s an actual purchase that’s made on the site. Some conversions happen offsite when a prospect…
- Analytics & Testing
Pirate Metrics: Actionable Analytics for Subscriptions
We live in times where it’s getting easier and easier to develop your own solutions. So much of the traditional tools on the Internet were built in a different era – where SEO, content marketing, social media, ajax, etc. didn’t even exist. But we still keep using the tools, letting visits, pageviews, bounces and exits cloud our judgment not knowing…
- E-commerce and Retail
Social Gifting and Wish Lists
One trend in e-commerce that’s arriving is the ability to collaboratively purchase gifts. While we do it with charity raises, now you can get together with friends and raise money to purchase a more expensive gift for a friend. It’s a great idea and one that will drive larger purchases online. Countmein is such an application: A whopping $244 bucks,…
- Content Marketing
Manage Multiple Instances of WordPress with ManageWP
We’ve literally signed 3 more WordPress clients in the last week and the demand continues to grow. As we continue to manage and monitor our clients’ sites, it’s time that we started looking for a system to help make it much more efficient. ManageWP is an all-inclusive WordPress management console that gives users full power and complete control in managing…
- Content Marketing
This Fat Guy Loves Coca-Cola Marketing
I’m beyond fat… in fact, I need to lose the weight of an average man to get back to just being fat. I’d love to blame it on my thyroid, my genetics, my work, my stress level… something. The fact is, though, that it’s pretty straightforward. When I eat right and exercise, I lose weight. When I don’t exercise or…
- Content Marketing
The Cost of Poor Web Performance
It’s always hard to listen to someone selling their products or services tell you that you have to buy their product or service in order to make more money. With the Internet, it’s simply true, though. Fast sites, good tools, great design and a little bit of consulting can truly make or break a company online. The Cost of Poor…
- Marketing Infographics
Your Facebook Page Checklist
With the news of Facebook’s Graph Search, it remains to be seen how popular the feature will be once it’s released to the masses. In preparation, it’s time to clean up your Facebook Page. Shortstack wrote a post with an extensive checklist about how to evaluate your Facebook Page. Their readers loved it — it was one of the most…
