Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • Local Marketing Automation Strategies

    Podcast: Three Key Automation Strategies To Improve A Business’s Local Marketing Results

    Today, we had Shane Vaughan on the Martech Zone podcast discussing local marketing automation. Shane is the CMO of Balihoo, a company that provides local marketing automation services. Balihoo is a marketing automation platform that serves enterprise companies with local-level…

  • how to create facebook page

    Steps to Create a Facebook Page

    Absolutely love that the great folks at Firstscribe actually took the time to fully document the nuances of creating a Facebook page. For some of us that have done it enough times, we don’t mind banging around the Facebook interface…

  • ereaders igl

    Thought About Marketing With Ebooks?

    We’re huge advocates of repurposing content… webinars to blog posts, blog posts to whitepapers, whitepapers to infographics, infographics to presentations, presentations to ebooks… the more you can make content work for you, the better the investment you can make on…

  • zapDiagram

    Convert Customers into Advocates with Zuberance

    The best way to promote a brand is by having a bunch of highly satisfied customers talk about it. The best customer to do it is a brand advocate – a customer whose satisfaction has reached the level of passion.…

  • mobile campaigns

    4 Keys to a Successful Mobile Campaign

    The folks at Milo have done it again with this infographic, providing evidence that the low cost and great return on mobile marketing campaigns should be a strategy in everyone’s small business. Today, 46 percent of all U.S. adults own…

  • social impact seo

    Is Social Impacting Search Rank?

    This is another one of those great arguments of causation versus correlation. Does getting social mentions directly impact your search engine ranking? Or is social a great barometer of activity on the web that generates other factors that influence ranking.…

  • online reviews

    Why Do People Write Online Reviews?

    If you don’t think online reviews are a big deal… just take a look at our client, Angie’s List, now a public company strictly based on a massive, high quality database of trusted reviews. And the fact that they don’t…

  • banner socialmediakillingbrand

    Is Social Media Killing Your Brand?

    I’m a bit on the fence about this infographic from Prestige Marketing. To kill a brand, you really need to do some damage and I’m not sure that this infographic really spells that out. Although it takes a pessimistic view…

  • pre purchase tablet habits

    Pre-Purchase Habits of Shoppers

    The other night I had my shopping cart full on Apple.com with a brand new MacBook Pro with retina display. My finger literally hovered over the purchase button. My current MacBook Pro is still a great machine but it’s really…

  • free testing solutions

    The Price of Free Website Testing

    This is a debate that continues to rage on when it comes to the Internet… why should I pay for a solution when I can use a free one? We utilize many free applications – but given our experience in…

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