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Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • Marketing Infographicsnon profit social media

    Nonprofits and Social Media Results

    We’ve worked with several nonprofits over the years and it always seems that there are two kinds of nonprofit budgets… zero or tons. With both, I’ve honestly been surprised at how few have incorporated social networking and social media into their mix. Nonprofit leaders are masters at networking, but haven’t seemed to have discovered the opportunities to grow that network…

  • E-commerce and Retailcost website testing

    Costs of Website Testing

    Monetate has put out an informative infographic on what to think about and how to justify the expense of a website testing tool. It’s a comprehensive look at the challenges, costs, impact, direct costs, indirect costs and opportunities that website testing can provide. The near century-old financial estimate known as Total Cost of Ownership (TC)) can help determine direct and…

  • Content Marketingviral marketing infographic

    Anatomy of Going Viral

    Having seen ten times as many viral strategies die than survive, I’m not sure I’m a huge believer that there’s some sort of viral winning algorithm. True that some agencies are much better than others… but I don’t believe that anyone can promise a viral strategy… unless they put up some BIG money and prizes to support it. That said,…

  • Content Marketing3 Take-Aways from 5 Keys to Exceptional Email Marketing | Marketing Tech Blog

    3 Take-Aways from 5 Keys to Exceptional Email Marketing

    According to the 2012 MarketingSherpa Benchmark Survey, several companies are likely to increase their email budget by more than 30% in 2012. However, Delivra is finding that most companies are still struggling with the same fundamental tactics of email – list building, content, integration, design, etc. Don’t increase your email budgets without a clear focus on what needs to improve…

  • Marketing Infographicsmobile data growth fcc

    The Impending Mobile Data Spectrum Shortage

    We may see some noticeable changes in the way that our mobile devices communicate in the next few years. Push technologies that are constantly communicating between servers and mobile devices are beginning to eat up the limited bandwidth we currently have. Some companies, such as AT&T are already capping packages. With movies going mobile, music streaming going mobile, and all…

  • Advertising Technologyserps clicks

    PPC + Organic = More Clicks

    Even though it’s a self-serving piece, Google Research has developed this infographic to provide evidence of how click-through rates change when an organic search result is accompanied by a paid search advertisement. Pairing up the two can help your marketing from two different angles… providing a little more real estate to click on on the search engine results page. The…

  • Social Media & Influencer MarketingScreen Shot 2012 03 27 at 11.41.17 AM

    Visibility and Rewards through Influence

    Congrats to our friend, Mark Schaefer, who was recently interviewed on CBS about his new book, Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing. We had an incredible interview with Mark Schaefer a couple weeks ago on our radio show. One of the keys in the interview that I really appreciate is Mark’s encouragement that…

  • Paid and Organic Search MarketingPinterest Backlinking Strategy for Organic Search Ranking and SEO

    Using Pinterest to Engage Users and Backlink To Improve Organic Rankings

    Pinterest has become the newest big thing in social networks. Pinterest, and others, like Twitter and Facebook, grow a user base faster than the users can learn how to use the service, but a huge user base means that ignoring the service is foolish.  It’s an opportunity to grow your brand. We’re using Pinterest at WP Engine, so I’ll be…

  • Customer Data PlatformsSurveyMonkey Survey Validation

    Who’s Answering Your Survey? Validation Made Simple

    Soliciting consumer feedback before, during, and after launching a new business venture is a great way to figure out how you measure up in the eyes of your customers. You never want to assume you know how your target market (30 to 45-year-old working mothers, for example) feels about what you’re doing, especially since it’s so easy to ask them…

  • Content Marketinginbound marketing explosion

    Inbound Marketing Explosion

    As an inbound marketing agency, we think it’s exciting to be agents on the front side of the incredible change in the agency industry. From vendors to designers, everyone is paying much more attention to the big picture of online marketing rather than working in silos or comfort zones. Working across mediums provides greater results… but it’s not easy! Marketing…

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