Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Microsoft Photosynth Technologies
There are two key features discussed in this TED presentation from Microsoft that are revolutionary. The first is that data can be displayed on a screen, regardless of screen resolution, and only utilize the resources necessary to properly display the…
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The Break Up
What if we dated people like we marketed to them? It might go something like this... Hat tip to Mack at The Viral Garden blog ...
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Bow Thrusters, Blogging, and Business Communication
While in the U.S. Navy, one of my tasks as an electrician was to stand bow thruster control. A bow thruster was a propeller in the middle of a tunnel that ran from one side of the ship to the…
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Your Blog RPMs are Pegged, but You Are Not Winning the Race!
Aside from the assistance I try to provide other bloggers through this blog, I actually do help a few bloggers hands-on. Unfortunately, I don't get to spend as much time to do that as I'd like to - I have…
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Helpdesks Have Sucked Since Medieval Times
Poor helpdesk etiquette significantly affects customer loyalty and happiness. Bad experiences can lead to a negative perception of a company, directly impacting customer retention rates. 50% of customers will switch to a competitor after just one bad experience. Zendesk Dealing...
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I Could Be All Yours for Today’s Low, Low Price of…
The content on my site hasn't been especially strong in the last week - sorry if any of you are disappointed. I've been pretty busy developing a handful of applications at home. What I'm not making up in content, I…
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Don’t be a Punk, be a Hunk and Chunk Your Content
That stunk , sorry! Hopefully, it got your attention. Dan Zarrella has an excellent post on chunking your content . I'm repeating some of his advice and throwing in a little of my own. Chunkless: There has been a tremendous…
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5 Marketing Lessons Learned from Curse of the Golden Flower
My son and I rented this amazing movie, which got me thinking. The 2006 Chinese historical drama Curse of the Golden Flower , directed by Zhang Yimou, tells a story of palace intrigue, secrets, and betrayal within the imperial family…
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Avoiding the Featuritis Trap: How to Prioritize Features and Reduce Creep for Happy Users
In their insightful blog post Features vs. Benefits from the Creating Passionate Users blog, software designer and author Kathy Sierra astutely breaks down the perils of "featuritis" - the tendency of products to accumulate more and more features to the…
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I Canceled My Basecamp Account Today
In the past, I've been a fan of 37 Signals . They were ahead of their day in user interface design and simplicity. Their book, Getting Real , still impacts how I develop, design, and build product requirements. Since last…
