Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • You Would Read Every Post If I…

  • connect the dots

    Connecting the Dots

    Whether you’re selling a product, pushing a website, or marketing your services… all of us have three dots on our sketchpad… acquisition, execution, and retention. For a long time, each of these dots were handled independently. We even organized our…

  • Why No Intense Debate?

    There’s a new kid on the block on the comments side of the business, Intense Debate. The premise of the service is outstanding – provide a central repository to track your visitors’ comments, expand the commentary beyond your blog, and…

  • cloud computing

    Hardware, Software… Webware?

    In the evolution of the computer industry, we’ve had Hardware – the equipment necessary to run the applications. And we had Software, the solutions that utilized those resources to do the work that we could purchase and install from different…

  • call center

    Callcenter Suicide

    On Saturday, we worked with a call center and one of our clients. I had that fuzzy, gut feeling that it wasn’t going to go well. My gut was right. While we had our application complete and resources sitting idle…

  • google docs

    Google Docs Explained

    Google Docs has really been a blessing for the company I work for. We’re a young company of 5 (just hired our fifth!) and we don’t have a server or shared network appliance. Quite honestly, we don’t need one. When…

  • The Ultimate Sales Machine by Chet Holmes

    The Ultimate Sales Machine: Mastering the Art and Science of Sales Success

    In his groundbreaking book The Ultimate Sales Machine, the late Chet Holmes presents a masterful framework for sales excellence that has stood the test of time. Drawing from decades of experience working with companies of all sizes, Holmes distilled the…

  • wordpress

    WordPress: Related Post Tweaking

    If you’re using WordPress, one of your required plugins should be the Related Post plugin. That said, I noticed that the volume of keywords that were being posted with my Daily Reads were really skewing the Related Post results. As…

  • Google Announces $1B Revenue Share Program with YOU!

    It’s not true, just link bait. Metacafe, a search and ranking system for videos, just surpassed $1,000,000 in shared revenue with its content creators. Mike reports that Revver also hit the $1,000,000 in shared revenue this year as well. I’ve…

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