Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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The Sad Facts of Happiness
I believe that I am in charge of my own happiness. There are a number of outside influences (money, work, family, God, etc.) but in the end, it’s me that decides whether or not I am happy. 1.webp” alt=”Madonna” />This…
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The 5 Deadly Mistakes of Product Management
I’ve been working day and night for the last couple of weeks. It’s been gruelling, especially since I have a number of side projects that I had committed to working on. I’m exhausted… one night this week I came home…
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Diversity and Marketing
I got to read a post on Diversity with a new friend of mine, J.D. Walton. J.D. has launched a blog that markets to Blacks in Business. He’s an American success story and wants to share his experience with others.…
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The Business of Blogging = Findability
Please take one hour out of your week and watch this video from Dave Taylor. It’s a fantastic summary of why to blog, why to blog with your business, the benefits of blogging and search engine optimization, the benefits of…
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The Evolution of a Social Network – Colts Fan Network
My good friend, Pat Coyle has re-branded his blog to Sports Marketing 2.0 and is now writing about the evolution of the Colts Fan Network. This is the Perfect Storm (in a good way) … a captive loyal audience (that…
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Algebra and Geometry… when will I ever use it? Google Maps!
A good friend of mine, Glenn, is one of the founders of Family Watchdog. Family Watchdog is one of those fantastic stories… a company founded on a mashup that is performing a public service AND actually providing a living for…
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Put Tips in your Text Fields with JavaScript
Real estate is a premium on a web site, so I’m trying to be a little more efficient with mine. I found this nifty little script with the Cutline WordPress theme from Tubetorial. You can build a couple events directly…
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Marketing Observations From The Long Tail
Wired editor Chris Anderson released a book that would redefine how marketers and sales professionals view product strategy in the digital age: The Long Tail: Why the Future of Business is Selling Less of More. Two years later, the ideas…
