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Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • Douglas KarrOct 18, 2006

    Diversity and Marketing

    I got to read a post on Diversity with a new friend of mine, J.D. Walton. J.D. has launched a blog that markets to Blacks in Business. He’s an American success story and wants to share his experience with others. It got me stirred up so much that I had to write about my thoughts on diversity. What does diversity…

  • Content Marketingblogging
    Douglas KarrOct 16, 2006

    The Business of Blogging = Findability

    Please take one hour out of your week and watch this video from Dave Taylor. It’s a fantastic summary of why to blog, why to blog with your business, the benefits of blogging and search engine optimization, the benefits of comments on your blog as user generated content… it’s simply a wealth of information in a great presentation.

  • Douglas KarrOct 15, 2006

    The Evolution of a Social Network – Colts Fan Network

    My good friend, Pat Coyle has re-branded his blog to Sports Marketing 2.0 and is now writing about the evolution of the Colts Fan Network. This is the Perfect Storm (in a good way) … a captive loyal audience (that can’t be stolen), an online outlet for them to share their loyalty and love for a great team, and the…

  • Douglas KarrOct 7, 2006

    The New Economy: Give It Away

    Google Blogoscoped reports on a Reuters article that the new Google Book Search, where they are scanning books out of copyright and putting them online, is actually assisting in increased book sales. Google Book Search has helped us turn searchers into consumers, said Colleen Scollans, the director of online sales for Oxford University Press I’m not sure how to word…

  • Douglas KarrOct 7, 2006

    WordPress Author: Add an Edit Profile Link if Logged In

    I wanted to update a WordPress site and add an ‘About the Author’ section under every post. It was a little tougher than I thought – and actually requires even more programming, but here’s the first cut: <p class="author"> <strong>The Author: </strong><?php the_author(); ?> <strong>Website: </strong><a href="<?php the_author_url(); ?>"><?php the_author_url(); ?></a> <strong>About: </strong><?php the_author_description(); ?></p> Next, I check to see…

  • Content MarketingScreen Shot 2014 10 23 at 3.24.52 PM
    Douglas KarrOct 5, 2006

    Algebra and Geometry… when will I ever use it? Google Maps!

    A good friend of mine, Glenn, is one of the founders of Family Watchdog. Family Watchdog is one of those fantastic stories… a company founded on a mashup that is performing a public service AND actually providing a living for its founders. It must be amazing to go to work every day knowing that you’ve made a difference. Each time…

  • Douglas KarrOct 2, 2006

    Target, Please lock up the Chicken Suits

    An open message to Target: Please don’t leave your Chicken Suits in the open during Halloween. Please don’t leave your Chicken Suits in an aisle where someone can put it on without being detected. Please don’t leave your Chicken Suits where a 17 year-old can get his hands on it. Please don’t leave your Chicken Suits where a father can…

  • Content MarketingDepositphotos 27736851 s
    Douglas KarrSep 27, 2006

    Put Tips in your Text Fields with JavaScript

    Real estate is a premium on a web site, so I’m trying to be a little more efficient with mine. I found this nifty little script with the Cutline WordPress theme from Tubetorial. You can build a couple events directly in your text field HTML that will show and hide data as the field is entered and exited. Try it…

  • Marketing BooksThe Long Tail
    Douglas KarrSep 27, 2006

    Marketing Observations From The Long Tail

    Wired editor Chris Anderson released a book that would redefine how marketers and sales professionals view product strategy in the digital age: The Long Tail: Why the Future of Business is Selling Less of More. Two years later, the ideas remain as relevant as ever—if not more so—as companies across industries grapple with the implications of a market no longer…

  • Social Media & Influencer MarketingDepositphotos 27736851 s
    Douglas KarrSep 26, 2006

    Social Bookmarks: Hide and Seek

    UPDATE: – With the new site design and the lack of usage of the links, I decided to take them off. No complaints thus far! This modification still works if you would like to use it. I was the butt of some joking going on over at Nektros. The entry was all about why you should get rid of all…

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