Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Target, Please lock up the Chicken Suits
An open message to Target: Please don’t leave your Chicken Suits in the open during Halloween. Please don’t leave your Chicken Suits in an aisle where someone can put it on without being detected. Please don’t leave your Chicken Suits where a 17 year-old can get his hands on it. Please don’t leave your Chicken Suits where a father can…
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Content Marketing
Put Tips in your Text Fields with JavaScript
Real estate is a premium on a web site, so I’m trying to be a little more efficient with mine. I found this nifty little script with the Cutline WordPress theme from Tubetorial. You can build a couple events directly in your text field HTML that will show and hide data as the field is entered and exited. Try it…
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Marketing Books
Marketing Observations From The Long Tail
Wired editor Chris Anderson released a book that would redefine how marketers and sales professionals view product strategy in the digital age: The Long Tail: Why the Future of Business is Selling Less of More. Two years later, the ideas remain as relevant as ever—if not more so—as companies across industries grapple with the implications of a market no longer…
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Flavor Flav!
A buddy of mine, Greg K., just got back from Vegas. So who does he meet in a Casino? Too cool! Greg is my ‘brotha from anotha motha’.
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Non-Intrusive Interfaces
I still see spells of UI vs Browser App in articles and conversations across the Internet. Google has already proven that you can have a very robust client-server application utilizing a Web browser. There’s no doubt in my mind that this is the future of web development and applications. The Operating System of the future could simply be a browser…
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Updated Reading Page
I loaded up the Amazon WordPress Plugin today – it does the job! I redid my reading page, but thought you’d like to see what I do in all my spare time :). Currently Reading My Favorite Magazines My Favorite Blogging Book My Favorite LAMP Books My Favorite Cascading Style Sheets (CSS) Book My Favorite Ajax Books My Favorite Illustrator…
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Can I blog about bread?
I haven’t lost my mind. Really, I haven’t. For weeks, perhaps months, I’ve been thinking about blogging about bread. It’s not just any bread… it’s the most amazing bread that I think that I’ve ever eaten. I’m not kidding. In the supermarket where there are 300 types of loafs out on the shelves, this bread doesn’t stand out. It’s Brownberry…
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Sales and Marketing Training
The Perception of Effort Matters in Business
Because it “looks like you’re trying,” Seth writes. A dear friend of mine is out of town meeting with an organization about a nice position with them. I argued, begged, and pleaded with him to wear a suit. It’s a position where a suit is appropriate and fully within the salary offered. I tried everything… no budge. “I don’t do…
