Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • Facebook Business Page: Advertising and Marketing Strategy

    Getting Started with Facebook Business Pages and Meta Advertising

    Facebook has long been a useful tool for marketers. With over 3.07 billion monthly active users across its family of apps, including Facebook, Instagram, WhatsApp, and others, the social media platform provides brands with the opportunity to cast a wide…

  • goodharts law and making money

    Goodhart’s Law: When Marketing Is Not About “Making Money”

    If two words in this industry make me groan and walk away, it’s the phrase making money. Marketing technology has advanced extraordinarily, giving brands unprecedented tools to target, engage, and convert customers more efficiently than ever. AI-driven analytics, hyper-personalized messaging, and…

  • The Digital Decider: Key Factors That Drive Online Purchase Decisions

    The Digital Decider: Key Factors That Drive Online Purchase Decisions

    When shopping online, consumers have more power and options than ever. From comparing prices across multiple stores in seconds to reading dozens of reviews at the click of a button, e-commerce has revolutionized how we buy. Yet, behind all the…

  • Marketing Isn’t Linear. It’s Celestial.

    Marketing Isn’t Linear. It’s Celestial.

    For too long, we’ve relied on spreadsheets, funnels, and timelines to explain how customers move, how campaigns work, and how data behaves. Rows and columns have become the default language of digital strategy. But they’re missing something essential: motion. Customers…

  • Planet VPN: Work, Test, and Collaborate Securely Across Markets

    Planet VPN: Work, Test, and Collaborate Securely Across Markets

    While Virtual Private Networks (VPNs) are often associated with bypassing security or authentication measures, they are much more than that. Businesses, marketers, and agencies use VPNs for various legitimate purposes, from ensuring online security to testing digital campaigns across different…

  • Social Media Marketing: Listening, Learning, Engaging, and Promoting

    The Four Pillars of Social Media Marketing: Turning Audiences into Customers

    Social media marketing is a powerful tool for brands looking to grow their audience, engage with potential customers, and drive revenue. However, success on social platforms requires more than just publishing content—it demands a strategic approach rooted in Listening, Learning,…

  • Apple Ecosystem Interoperability

    The Apple Ecosystem: A Masterclass in Seamless Integration

    When Apple launched the iPhone in 2007, I’ll be honest—I wasn’t that impressed. I had been in the Windows world for years and had recently migrated to a MacBook Pro. It was a vast improvement in stability and speed, although…

  • knowing intuition data analytics and ai

    The Battle Between Intuition and Data: When Should Marketers Trust Their Gut?

    Leaders often pride themselves on their ability to just know when something is right or wrong. Intuition—the gut feeling that whispers (or sometimes shouts) at us—can be a powerful guide, especially in high-stakes decisions. But as much as instinct can…

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