Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Artificial Intelligence
Balancing AI in Prospecting: Boost Efficiency Without Losing the Human Touch
Artificial intelligence (AI) has woven itself into nearly every aspect of modern business, especially sales and marketing. From analyzing vast amounts of data to generating optimized content, AI promises to revolutionize how companies approach prospecting. But as reliance on AI grows, a critical question arises: Is AI improving your outcomes — or unintentionally hindering them? Below is an exploration of…
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E-commerce and Retail
How Does Payment Processing Work? Credit Cards, Gateways, Processors, and More
Retail and digital commerce environments continue to evolve, and understanding payment processing technologies is in the best interest of every business. Payment processing impacts businesses in several critical ways. Transaction fees can eat profit margins, particularly for small businesses or those handling high-volume, low-margin sales. Time to settlement—when a transaction is completed and funds are available in the merchant’s account—can…
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Analytics & Testing
Brand24: AI-Powered Social Listening to Protect and Grow Your Business
Brands live or die by their online reputation. For better or worse, a single post, review, or forum mention can drive millions of impressions. However, with billions of online conversations happening daily, how can businesses sift through the noise and focus on what truly matters? That’s where social listening with advanced AI tools provides clarity amidst the chaos. AI has…
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Marketing Tools
How To Maximize the Impact Of Your Giveaways
Years ago, after a natural disaster struck, I ran a contest to help support relief efforts while growing my brand’s online following. The plan was simple: I’d donate $1,000 to a random follower and another $1,000 to the charity if I gained 10,000 additional followers. What seemed harmless at the time quickly turned into a PR disaster. Critics accused me…
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Marketing Tools
Business Process Automation Solutions: The Comprehensive Guide
In today’s fast-paced digital landscape, organizations continuously seek ways to enhance efficiency, reduce costs, and stay competitive. Business process automation solutions have emerged as a game-changer, enabling companies to streamline workflows and optimize operations. This guide delves into the key aspects of business process automation, including the steps to implement it, the services available, and the tangible benefits it brings.…
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Customer Data Platforms
CRM Software for Schools: A Comprehensive Guide to Transform Education Management
We often discuss the transformative impact of CRM systems on businesses and sales, revolutionizing how companies engage customers, drive revenue, and build relationships. But what about education? Can CRM software achieve similar outcomes in schools and other educational institutions? This article delves into how Discover how schools can harness this powerful technology to meet the unique challenges of modern education.…
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Artificial Intelligence
AI Is Changing How Marketers Train Their Teams—Here’s What They Need To Know
As AI impacts marketing, it’s also redefining what human expertise needs to look like in this landscape. Brand marketers now have a unique responsibility: balancing AI-driven efficiency with the irreplaceable qualities that only people can bring. This shift is no longer a distant concern; a recent report by MIT suggests that while AI systems can improve productivity, their potential risks…
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Marketing Tools
SEO Checklist: Your Step-by-Step, Accurate, and Up-To-Date Checklist for Ranking Success
Navigating the complexities of SEO can be overwhelming, especially when juggling multiple tasks, updates, and performance metrics. Whether you’re an entrepreneur building your first website or a seasoned marketer managing several, staying organized and focused on best practices is key to reaching the top of search results. Someone recently asked me if I’d published a checklist for SEO on Martech…
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Marketing Tools
.NET MAUI and Blazor Hybrid vs. Platform-Specific Frameworks in the Cross-Platform Arena
Building applications across multiple platforms can feel like stepping into the ring for a heavyweight bout. It’s time-consuming, costly, and riddled with challenges like maintaining divergent codebases or ensuring a consistent user experience. That’s why cross-platform development has become an important option for reaching broader audiences. Yet even this approach often comes with its hurdles. Enter .NET MAUI and Blazor…
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Sales and Marketing Training
Designing for SaaS Success: Why UI/UX Is Critical
Think about the last time you used a confusing or clunky platform. Did you want to return? Perhaps not. Here, we will explore why UI/UX design is vital for SaaS platforms. SaaS, or software as a service, is a delivery model for software that enables customers and users to access apps through the Internet. While UI deals with the look, UX…
