Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Martech Zone Apps
App: DNS Propagation Checker
DNS propagation is the process by which changes to DNS records are distributed and updated across the Internet. When a domain name’s DNS records are modified, such as updating the IP address associated with a domain’s A record, these changes need time to be reflected universally. DNS propagation can take anywhere from a few minutes to several hours, depending on…
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Martech Zone Tools
App: Measure Your Website’s Response Time with This Simple Metrics Tool
When a website loads slowly, it’s not always clear what’s to blame. Is it the DNS provider? The server itself? Or something in between? To help web professionals pinpoint where delays occur, I’ve published this tool on this site that measures the full lifecycle of an HTTP request, from domain resolution to content delivery. This browser-based tool uses server-side diagnostics to simulate a…
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Artificial Intelligence
Global Loyalty Trends 2025: What’s Working, What’s Failing, and What’s Next
Antavo’s Global Customer Loyalty Report 2025 delivers a sweeping analysis of how loyalty is being redefined in the age of personalization, automation, and AI. Based on data from over 2,600 business professionals and 10,000 global consumers, the report captures the shifting priorities and strategic realignment of loyalty programs across industries. It is especially timely as brands face economic uncertainty, rising…
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Content Marketing
WordPress: Why the JSON API User Endpoint is a Risk and How to Secure Your Site
WordPress has long prioritized extensibility and openness, which is why it introduced the REST API (also referred to as the JSON API). This feature makes it easier for developers to build applications that interact with WordPress content in a standardized way, whether to fetch posts, update settings, or integrate with other platforms. However, not all of these capabilities are ideal…
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Advertising Technology
illumin: Unify Programmatic, Social, and Email in One Ad Platform
Fragmented advertising tools and channel silos make it nearly impossible to deliver seamless customer experiences. Marketers are constantly juggling multiple platforms, struggling to extract insights, and racing to adapt campaigns to ever-changing behavior. The challenge isn’t finding data—it’s turning it into decisions, fast. illumin illumin is a journey-based advertising platform that empowers marketers to unify their programmatic, email, and social…
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Content Marketing
Best WordPress Plugins For Business in 2025
This is a list of my recommended WordPress plugins for businesses to enhance and optimize their WordPress site into an inbound conversion site. I keep it up to date as new plugins are released.
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Customer Data Platforms
Why Businesses Purchase B2B and B2C Lists (And Why That’s Not a Bad Thing)
When a colleague posed a seemingly innocuous question on X… Where do you purchase accurate business lists? She was not met with helpful suggestions but a wave of indignation. The backlash was so absurd and intense that she removed the post altogether. Accusations of unethical behavior were made without any context or understanding of the actual use case. And therein…
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Marketing Tools
Kaleidoscope: Review File, Folder, and Image Changes in Seconds on MacOS
In a fast-paced development environment, wasting time hunting down file changes, merge conflicts, or pixel shifts in design assets can derail momentum. Developers, designers, and product teams alike need precise tools that bring clarity to the chaos of change. A good diff tool isn’t just a convenience—it’s a productivity multiplier. Kaleidoscope Kaleidoscope is a macOS-native diff and merge app built…
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Artificial Intelligence
Quid: Unlocking the Future of Market Intelligence with AI-Powered Insights
In a business climate defined by volatility, shifting consumer preferences, and information overload, the ability to decode trends and act on real-time data has become a fundamental competitive advantage. Quid, an advanced AI-powered platform for consumer and market intelligence, provides marketers, strategists, and decision-makers with the foresight to navigate change with clarity and confidence. Far from being just another data…
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Social Media & Influencer Marketing
Papa Johns: Better Ingredients. Better Pizza. Better Social Strategy.
Papa Johns has distinguished itself in the quick-service pizza industry through a dynamic and engaging X presence, surpassing competitors like Domino’s, Pizza Hut, and Little Caesars. By leveraging humor, transparency, and strategic customer engagement, Papa Johns creates a relatable and authentic brand voice that resonates with X users, resulting in viral moments that amplify its reach. This article explores why…
