Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Zoho SalesIQ: Convert More Visitors with Smart Live Chat & Analytics
Every business faces the challenge of converting website visitors into customers. Whether you're in sales, marketing, or support, engaging visitors at the right moment can make all the difference. Delayed responses or generic interactions can lead to lost opportunities. That's…
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How to Set Up GA4 for Multiple Domains in a Single Analytics Property
Google Analytics 4 ( GA4 ) marks a significant departure from Universal Analytics ( UA ). It is an update and a complete transformation designed for a privacy-focused, cross-platform world. Understanding these fundamental changes is essential, particularly when managing subdomains…
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Adobe Summit: Join Me At The Digital Experience Conference In Las Vegas (March 17-20, 2025)
Adobe Summit 2025 is set to be one of the most influential digital experience conferences of the year, bringing together industry leaders, innovators, and digital marketers to explore the latest advancements in customer experience, artificial intelligence, and personalization at scale.…
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410: When And How To Tell Search Engines Your Content Is Gone
When a search bot crawls your site, your web server responds with a header request code. We've shared quite a bit about the negative impact of search engines finding 404 errors (page not found) and how to utilize redirections effectively…









