There's a process for implementing an inbound marketing strategy, testing that strategy, and improving that strategy. Unfortunately, many companies don't even implement a full strategy before abandoning it and returning to high dollar, low yield marketing efforts. A good online strategy requires a continuous strategy to yield maximum results.
The path that leads to conversion can often seem out of reach for marketers. Whether it’s creating engaging, conversion-focused experiences or executing on a testing strategy with impact – having a successful landing page roadmap is challenging – until now.
Ion Interactive's latest infographic outlines the path to conversion from first brand exposure to post-conversion strategy