Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Sales Enablement, Automation, and Performance
6sense: Transform B2B Revenue with AI-Powered Buyer Intelligence
B2B buying teams operate largely under the radar. Less than 3% of potential buyers directly engage with vendors during the critical early stages of their purchasing journey. Instead, decision-makers conduct extensive research anonymously, creating an invisible trail of digital breadcrumbs that traditional marketing and sales tools fail to detect. This shift in buying behavior has created a significant challenge for…
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Sales Enablement, Automation, and Performance
Lemlist: The All-In-One B2B Cold Outreach Platform for Sales and Marketing
Reaching B2B decision-makers through cold outreach has become increasingly challenging. Sales professionals struggle with unreliable email databases, time-consuming manual personalization, and the constant battle against spam filters. Marketing teams face the pressure of generating qualified leads while maintaining brand reputation, and founders find themselves navigating the complex landscape of building their first customer base without the luxury of an established…
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Social Media & Influencer Marketing
Did Information Access Really Kill the News Industry?
Throughout human history, the control and dissemination of information have been intrinsically linked to power structures and social organization. From ancient scribes to modern social media, the journey of how we share knowledge reflects our evolving society and its power dynamics. Early Information Sharing and the Rise of Literacy In ancient civilizations, knowledge was preserved and transmitted through oral traditions…
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Social Media & Influencer Marketing
Super Festive Facebook Holiday Contest Ideas
ShortStack analyzed more than 50,000 active Facebook Pages and 300,000 custom Facebook Page apps that serve more than 1.4 billion Facebook fans, and among the things they discovered: Engagement in December increased by as much as 66 percent on custom Facebook Page apps! Other data they uncovered about brands using Facebook Page apps during December: Brands see a 66% increase in contest submissions Brands…
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E-commerce and Retail
Smart Contracts Explained: How Blockchain is Automating Sales and Marketing
The global smart contracts market is projected to grow from USD 2.14 billion in 2024 to USD 2.69 billion in 2025, exhibiting a CAGR of 23.9 % Metatech Insights Smart contracts are digital agreements that self-execute when predefined conditions are met. They’re written as code and stored on a blockchain, ensuring that once deployed, their terms are carried out automatically, without the need for intermediaries.…
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E-commerce and Retail
The Fastest E-Commerce Platforms in 2024: A Deep Dive into Performance
Imagine losing a potential customer because your website took just one extra second to load. This is not just a hypothetical scenario—it’s a daily reality in e-commerce, where speed can make or break your business’s success. Through multiple channels, website performance directly impacts your bottom line. Research from Google reveals that as page load time increases from 1 to 3…
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Sales and Marketing Training
The Delicate Balance of Corporate Giving: When Charity Marketing Meets Social Impact
Businesses face increasing pressure to extend their influence beyond profit margins and into social impact. While financial success remains crucial, companies are discovering that their societal role encompasses more than quarterly earnings—it involves actively participating in community development and social causes. However, this intersection of commerce and social responsibility presents opportunities and challenges. Table of ContentsThe Evolution of Corporate Social…
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Customer Data Platforms
Pollfish: Deliver DIY AI-Driven Global Online Surveys Effectively via Mobile
Brands and marketers face unprecedented challenges in understanding their target audience. Traditional market research methods often fall short, proving too slow, costly, or limited scope to provide actionable insights. The need for real-time, accurate consumer data has never been more critical for making informed business decisions. Pollfish Pollfish is transforming the DIY market research landscape with its mobile-first, AI-powered survey…
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Sales and Marketing Training
Content Marketing vs. Advertising: Two Paths to Customer Connection
Businesses face a crucial decision in how they reach their customers. While content marketing and advertising aim to grow business, they represent fundamentally different approaches to achieving this goal. Understanding these differences helps organizations make informed decisions about their marketing investments. The Nature of Content Marketing versus Advertising While they often work in tandem, each takes a different path to…
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Sales Enablement, Automation, and Performance
DocHub: Transform Your Sales Pipeline with Smart Contract Automation
Sales teams face mounting pressure to close deals quickly while maintaining compliance and professionalism throughout the contract process. Manual contract handling, printing, scanning, and chasing signatures slow down the sales cycle and create opportunities for errors and lost documents. These inefficiencies can mean the difference between hitting quarterly targets and watching deals slip into the next period. DocHub DocHub is…
