Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Artificial Intelligence
From Surge to Satisfaction: AI Chatbots Tackle Peak CX Challenges This BFCM Season
As Black Friday and Cyber Monday (BFCM) quickly approach, retailers face soaring consumer expectations during two of the year’s busiest shopping days. With this year’s forecast, there’s an ever-growing need for real-time, personalized customer support. A record $240.8 billion in U.S. online holiday sales is forecasted this year with mobile expected to account for over half of online shopping. Adobe…
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Advertising Technology
Predictive Bidding and AI’s Role in Transforming the Programmatic Ecosystem
The programmatic advertising industry is experiencing a rapid blooming time: new companies are entering the market, technologies are snowballing, and powerful transformations are in the air. All of this is incredibly complicating the advertising ecosystems, creating conditions for increased fraud and waste. This is where trending solutions that use machine learning (ML) and artificial intelligence (AI) models to predict rates…
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Marketing Infographics
Amazon Web Services: How Big Is AWS? (2024)
Few names in cloud computing carry as much weight as Amazon Web Services (AWS). What began as an internal solution to Amazon’s infrastructure challenges has transformed into a global technology powerhouse that has fundamentally changed how businesses approach computing resources. This comprehensive analysis explores AWS’s journey, market position, capabilities, and strategic outlook in the ever-evolving cloud computing landscape. Table of…
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Artificial Intelligence
Sintra: Transform Your SEO Strategy With Your Personal AI-Helper, Seomi
As artificial intelligence reshapes the marketing landscape, AI helpers will become indispensable partners in advancing our digital strategies. Working alongside human marketers, these intelligent agents represent a fundamental shift from traditional tools to collaborative AI partners who truly understand business objectives. Unlike conventional software that requires constant human guidance, these AI agents and copilots can access company resources, learn from…
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E-commerce and Retail
Key Considerations When Selecting a Point of Sales (POS) Systems
The landscape of point-of-sale (POS) systems has transformed dramatically in recent years. What was once a simple cash register has evolved into a sophisticated business management hub that can revolutionize your operations. Whether running a small boutique or managing a restaurant chain, understanding today’s POS capabilities is crucial for making an informed decision. Table of ContentsWhat is a POS?POS Payment…
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Email Marketing & Automation
Integrating Email Marketing with CRM Systems: Best Practices and Tools
Integrating email marketing platforms with customer relationship management (CRM) systems is a game changer for businesses aiming to streamline customer communications and improve engagement. This powerful combination allows for a more strategic approach to customer management, where sales and marketing teams can collaborate effectively, share insights, and ultimately drive better customer experiences. Below, we explore the best practices, tools, and…
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Analytics & Testing
B2B Marketing Analytics: A Comprehensive Guide to Measuring the Full Funnel
To build a successful B2B marketing strategy, moving beyond creative campaigns and demand generation tactics to measurable impact is essential. Marketing leadership today means being able to connect strategy and execution with results and communicate those results in terms that resonate in the boardroom. This guide explores the complete framework of B2B marketing analytics, starting with strategic planning and ending…
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Email Marketing & Automation
10 Proven Methods To Capture Email Addresses from Your Social Media Followers
The relationship between businesses and social media platforms creates an interesting dynamic. While platforms provide access to your audience, they control that access and monetize it through advertising. And, of course, they also monetize your followers through your competitors’ advertising. A key reason why I removed this site’s Facebook Page altogether was that competing sites were advertising on Facebook to…
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Customer Data Platforms
Pipl: Transform Your Trust and Safety with Identity Intelligence
Businesses face an unprecedented challenge: determining who’s real and who’s fake online. With fraudsters’ rising sophistication and the ease of creating synthetic identities, companies struggle to protect their platforms while maintaining a frictionless experience for legitimate users. Manual review processes are overwhelming teams, false declines are hurting revenue, and bad actors continue to find new ways to exploit vulnerabilities. Pipl…
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Content Marketing
Formidable: Create Beautiful Directory Listings in WordPress for Business, Teams, Members, and Beyond
As a marketer, adding a directory to your website can significantly boost engagement and revenue. A well-structured directory turns your site into a valuable resource hub – whether you’re showcasing local businesses, creating a comprehensive supplier database, or building an industry expert network. Examples are real estate agents using directories to highlight properties and agents, conference organizers listing speakers and…
