Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Meltwater: Transform Your Influencer Strategy With AI-Driven Precision
Influencer marketing has matured into a sophisticated discipline that demands precision, repeatability, and real-time intelligence. Brands today face escalating complexity—creator discovery, contract administration, approvals, payments, compliance, analytics, and the constant churn of platform algorithms. These moving parts overwhelm teams that…
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History of Google Algorithm Updates (Updated for 2025)
A search engine algorithm is a complex set of rules and processes that a search engine uses to determine the order in which web pages are displayed in search results when a user enters a query. The primary goal of…
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The ROI of Event Marketing Strategies: Why Modern Events Deliver Outsized Returns
Event marketing has regained its position as one of the most influential channels in the B2B landscape. While digital initiatives have expanded dramatically, nothing matches the depth of engagement, trust-building, and decision-making velocity that occurs when people gather in shared…
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Who is Really Your Target Audience?
Most organizations say they know their target audience. They have a slide with a broad description: mid-market companies, busy working parents, or anyone who cares about quality. But when you look under the hood, their target audience is essentially anyone…
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Why Social Sharing Died: Algorithms, Pay-To-Play, App Behavior, and Automation
I recently opened the X app, spotted a post I wanted to read more about, and tapped the link—only to have it open in X instead of launching my browser. And there it was: they’ve adopted the same in-app trap.…
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RankPrompt: How To Track Your AI Mentions Across LLMs
Marketers are entering an era where traditional search and AI-driven discovery work side by side. People still turn to Google, but they are increasingly asking ChatGPT for recommendations, relying on Gemini to compare solutions, exploring Perplexity for deeper context, and…
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Martech for 2026: The Shifts in AI, Data, and Buyer Behavior Every Leader Must Act On
The Martech for 2026 report, authored by Scott Brinker and Frans Riemersma and sponsored by GrowthLoop, Hightouch, Intuit Mailchimp, MetaRouter, Progress, SAS, and Treasure Data, captures the most consequential shifts happening across marketing, technology, and buyer behavior. What follows are…
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SimilarWeb: Unlock Hidden Traffic, Keywords, Competitor, and Channel Insights
Marketing teams face an increasingly difficult challenge: competing in environments where every channel is crowded, every tactic is copied quickly, and every campaign must prove its value. The brands that win today are those that can see beyond their own…
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How to Accurately Value Your Organic Search Efforts in 2025
Marketers often underestimate the true value of organic search because it costs no direct media spend, making it appear free. Yet organic search is one of the most complex and resource-intensive disciplines in digital marketing, with SEO requiring investment in…
