Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
Making It to the Finish Line: Why the Last 10% Define Success
The margins in business are unforgiving. In many industries, they hover at just 2–5%. Moving the needle by even a single percentage point can be the difference between failure and growth. But what leaders often underestimate is that those gains…
-
How To Select Engaging Content Categories For Your Corporate Blog
When businesses design blog categories, they often make the mistake of mirroring their internal departments or product lines. That might be useful for the company, but it doesn’t align with how customers actually search for information and make decisions. A…
-
Building Smarter Data Tracking Reports: The Path from Spreadsheets to Scale
Every growing company begins with manual notes, whiteboard sketches, or spreadsheets. While these tools are flexible, they become fragile as teams scale. Bottlenecks and hand-offs appear: mis-typed entries, version confusion, lost context, and delayed insights. As data volumes grow, these…
-
Leanplum: Optimize Mobile App Touchpoints, Grow Engagement, and ROI
When mobile-first companies struggle to engage users meaningfully, deliver timely messaging, and adapt experiences quickly, the result is often stagnation in growth and customer fatigue. Executives, marketers, and sales leaders face the constant challenge of aligning complex campaign strategies with…
-
Uptimia: Uptime Monitoring, Performance Monitoring, and Downtime Alerts
The frantic rhythm of keeping websites always available, responsive, and secure can be overwhelming for business leaders, marketers, and sales executives. You’re tasked with ensuring your digital presence delivers consistently, yet manual monitoring risks expensive outages, slowdowns, or security lapses.…
-
Sitecore OrderCloud: Composable Commerce for B2B, B2C, and B2X
Businesses face mounting pressure to deliver seamless, personalized, and scalable digital commerce experiences—whether you’re serving other companies, consumers, or hybrid models. You’re balancing diverse customer needs, fluctuating demand, and complex operational workflows, often hamstrung by rigid platforms that struggle to…
-
Email Still Sucks… 50 Years Later
Email is one of the oldest technologies still shaping how we communicate online. Born in the early days of the internet, it has connected billions of people, transformed businesses, and sparked an entire industry of platforms, tools, and specialists dedicated…
-
Navigating Time Challenges in an Era of Shrinking Budgets, Expanding Strategies, and Limited Resources
It’s been 20 years since I first wrote about the challenge of time with respect to marketing. Marketers continue to grapple with a persistent and escalating challenge: the lack of time to manage every channel and medium effectively. With budgets…
-
You.com’s Web Search API: Real-Time Intelligence To Integrate and Drive Business Results
Modern business moves at the speed of information. Whether you’re building campaigns, researching prospects, or publishing content, the value of your efforts depends on the speed, accuracy, and freshness of the insights you’re working with. Static data and traditional search…
-
5 Ways Careless Social Media Can Hurt Your eCommerce Business
Social media is a powerful medium for e-commerce brands to reach new customers. Many businesses have entire teams of people dedicated to social media marketing. However, there is a dark side to social media marketing. If you are going to…
