Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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WordPress Plugin: How To Build A Custom Sidebar Widget For Your Author Bio
I recently moved my author bio into the sidebar to make it more visible to readers, especially on long-form articles where the author’s expertise matters. WordPress includes great built-in author fields, but there wasn’t a clean, flexible way to output…
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Calculating MarTech ROI Accurately: Why Most ROI Claims Miss the Mark
Most marketers still struggle to clearly articulate or measure ROI, barely scratching the surface of what’s possible and often failing to deliver meaningful business results at scale. McKinsey Marketers love to talk about return on investment, yet the way ROI…
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Proposify: Win More Deals With Faster, Smarter Proposal Workflow Automation
Creating, approving, and delivering proposals is one of the most essential steps in any sales cycle—and one of the most painful. Teams rely on outdated documents, email chains, and inconsistent templates, which slow them down and cause avoidable errors. Those…
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Are You Pricing Yourself Out of Business?
I’ve spent enough years in this industry to notice a recurring disconnect between what work costs and what it's actually worth. The most surprising part isn’t that clients sometimes underestimate the value of expertise. It’s that many consultants, contractors, and…
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Listening: The Real Engine of Sales Success
Sales is often misunderstood as a discipline driven by charisma, persuasion, and pitch-perfect messaging. In reality, the most successful salespeople share a far quieter superpower: the ability to listen. Listening is not passive in the sales process; it is the…
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eBay Order Fulfillment: Automate Safe, Scalable Dropshipping Operations With Easync
As sellers expand across online marketplaces, ebay order fulfillment becomes one of the most challenging parts of managing a sustainable dropshipping operation. Manual ordering, late tracking updates, and account suspensions can stall growth long before a seller reaches meaningful volume.…
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Lodgify: The Quick and Easy Way to Build a Short-Term Rental Direct Booking Website
Building a short-term rental business has never been more competitive. Guests now move fluidly between booking channels, compare options across devices, and expect polished digital experiences. For hosts and property managers who rely solely on major OTAs, that landscape creates…
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B2B Video Marketing: Videos Have Increasingly Influenced Purchasing Decisions in 2025
B2B buyers have changed how they learn, evaluate, and decide — and video has become one of the most influential mediums shaping that journey. eMarketer’s B2B Video Marketing 2025 report highlights a significant shift: video is no longer a supporting…
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Why Discernment Matters Even More in the Age of AI
Marketing as a discipline continues to evolve at a breakneck pace, but the way we research it online often hasn’t kept up. Every search yields pages of articles, guides, and expert opinions, but not all of them come from people who actively…
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Top SaaS Video Production Companies in 2025
In the fast-growing world of Software-as-a-Service (SaaS), competition for attention is fierce. Companies are constantly looking for ways to clearly explain their complex products, highlight value propositions, and build trust with users. Video marketing has become one of the most…