Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • TaxJar: AI-Driven Sales Tax Compliance Platform

    TaxJar: Conquer Sales Tax Compliance with AI-Powered Automation

    Navigating the labyrinth of sales tax regulations can be daunting for any business owner. The ever-changing landscape of rules, rates, and exemptions across different jurisdictions can quickly turn into a compliance nightmare. Managing sales tax calculations, filings, and remittances can…

  • How Tech Conferences Are Changing

    How Tech Conferences Are Changing Together With Founders, Investors and The World

    All classic tech conferences begin in a similar fashion. Early in the morning, you arrive at a warehouse building. Colourful banners, lively music, and groups of attendees with badges suggest this isn’t a scene from a crime drama. A cheerful…

  • Link-Building Strategies That Work

    Underrated Link Building Tactics That Still Pack a Punch in 2024

    A strong online presence is crucial for any business hoping to succeed. While a well-designed website and engaging content are essential, they won't do much good if your site is buried in search results. That's where link building comes in.…

  • Facebook Hotel Marketing Strategies

    6 Strategies that Hotels Are Using to Leverage Facebook Marketing

    The hospitality industry thrives on visibility, reputation, and connection—three areas where Facebook continues to offer unmatched value. While some marketers believe platforms like TikTok or Instagram have eclipsed Facebook, it remains a powerhouse, particularly for hotels looking to engage travelers…

  • Marketing Buzzwords

    The Top 10 Marketing Buzzwords in 2024

    Utilizing marketing buzzwords in your advertising and content can have positive and negative aspects. Here are some potential advantages and disadvantages: Why You Should Use Marketing Buzzwords Attention-Grabbing: Buzzwords are often catchy and can capture the attention of your target…

  • Marketing Automation Sequences

    The 12 Most Effective Automation Sequences Deployed by Brands for the Marketing Funnel

    Your prospects and customers are bombarded with information and choices, so you must be smart about your marketing efforts to meet their expectations but not badger or overcommunicate. Marketing automation workflows enable companies to deliver personalized experiences at scale across…

  • How to Convert New Visitors into Returning Ones!

    8 Strategies to Convert New Website or E-Commerce Visitors into Returning Ones

    Website visitor retention is often overlooked in content marketing, yet it's a goldmine of opportunity and the elephant in the room. Every content marketing guru screams about attracting visitors, chasing trends, and conquering new channels. Very few speak about how…

  • YAMM: Yet Another Mail Merge to send personalized emails with Google Workspace (Gmail and Google Sheets)

    YAMM: Sending Personalized Mass Emails with Google Workspace

    Are you tired of manually sending individual emails and tracking responses? Do you need a better way to reach your audience and get your message across? Connecting with your audience personally and efficiently is more important than ever. Whether you're…

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