How To Perform Competitor Analysis for Identifying Link Building Prospects

How do you find new backlink prospects? Some prefer to search for websites on a similar topic. Some look for business directories and web 2.0 platforms. And some just buy backlinks in bulk and hope for the best. But there is one method to rule them all and it’s competitor research. Websites linking to your competitors are likely to be thematically relevant. What’s more, they are likely to be open to backlink partnerships. And your

5 Ways To Use Social Listening To Improve Your Content Marketing Strategy

Content is king — every marketer knows that.  However, oftentimes, content marketers cannot just rely on their skills and talent — they need to incorporate other tactics in their content marketing strategy to make it more powerful. Social listening improves your strategy and helps you speak directly to consumers in their language. As a content marketer, you probably know that a good piece of content is defined by two features:  The content should speak to

SEO PowerSuite: 5 Quick Ways to Get Results for Busy Site Owners

Digital marketing is a facet of marketing that you simply can’t ignore – and at its core is SEO. You’re probably aware of the impact that a good SEO strategy can have on your brand, but as a marketer or site owner, your focus is often elsewhere, and making SEO a consistent priority can be difficult. The solution is to utilize digital marketing software that’s flexible, capability-rich, and highly effective. Enter SEO PowerSuite – a