The launch process for a startup in any industry is universal: come up with a great idea, make a demo version of it to show off, attract some investors and then profit once you hit the market with a finished product. Of course, as industries have evolved, so have the tools. It’s every generation’s aim to uncover a new way to get startups into the public eye. Previous eras relied on door- to-door salesmen, mailings and TV and radio ads to launch a product. While some of those tools are still around today, a modern
19 Sales Stats for Email, Phone, Voicemail, and Social Selling
Sales is a people business where relationships matter as much as the product, especially in the software sales industry. Business owners need someone they can rely on for their technology. They will leverage this reality, and fight for the better price, but it goes deeper than that. A sales rep and a SMB owner have to get along, and it’s more important for the sales rep for that to happen. It isn’t uncommon for a decision makers to skip over sales reps they don’t like, even if it means paying more. There is an old