Andy Mickelson's Articles on Martech Zone

Total articles: 1
Andy Mickelson

Andy Mickelson

Andy Mickelson is vice president of customer support for Vertafore, a leading insurance technology provider. Within his role, he is a customer-centric VP with expertise in building scalable resolutions, high-performing teams, and client-facing best practices.
  • Analytics & TestingSaaS Customer Success
    Andy MickelsonAug 23, 2021

    SaaS Companies Excel at Customer Success. You Can Too… And Here’s How

    Software isn’t just a purchase; it’s a relationship. As it evolves and updates to meet new technology demands, the relationship grows between software providers and the end-user—the customer—as the perpetual buying cycle continues. Software-as-a-service (SaaS) providers often excel in customer service in order to survive because they’re engaged in a perpetual buying cycle in more ways than one.  Good customer…

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