SaaS Companies Excel at Customer Success. You Can Too… And Here’s How

Software isn’t just a purchase; it’s a relationship. As it evolves and updates to meet new technology demands, the relationship grows between software providers and the end-user—the customer—as the perpetual buying cycle continues. Software-as-a-service (SaaS) providers often excel in customer service in order to survive because they’re engaged in a perpetual buying cycle in more ways than one.  Good customer service helps ensure customer satisfaction, fosters growth through social media and word-of-mouth referrals, and gives