Arvind Parthiban's Articles on Martech Zone

Total articles: 1

Arvind Parthiban

Arvind is the CEO & co-founder of Zarget, where in addition to conceptualising the company vision and piloting the course of action to meet their objectives, he currently heads product marketing, presales and sales operations. A former employee of Zoho where he headed the product marketing for ITSM suite of flagship products, Arvind gained valuable insights into the SaaS industry and all things ‘Marketing’. Arvind draws from his vast wealth of experience to power the business units forward. He is also a die-hard fan of Chelsea.

Analytics & Testing

Arvind ParthibanMar 30, 2018

Freshworks: Multiple Conversion Rate Optimization Modules in One Suite

In this digital age, the battle for marketing space has shifted online. With more people online, subscriptions and sales have moved from their traditional space to their new, digital ones. Websites have to be on their best game and take into account site designs and user experience. As a result, websites have become critical to company revenues. Given this scenario,…

Freshworks: Multiple Conversion Rate Optimization Modules in One Suite

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