The marketing world is buzzing about Snapchat’s filing for an IPO and launch of Spectacles (basically everything Google Glass wasn’t). Yet the very mention of Snapchat still has many marketers scratching their heads. Meanwhile, tweens, teens and, you guessed it, millennials are snapping their little hearts out. It seems as if just when brands get the hang of a new digital platform, they are introduced to another – or at least a new function of an existing one. Let’s take a look at some Snap stats: and grew from 2 billion to more than 12
Articles by Chris Gomersall
Chris Gomersall
Chris Gomersall is the founder and CEO of ATOMIZED, a marketing software company in Atlanta, GA. Previously, Chris was a Creative Strategist at Facebook and Instagram where he collaborated with the world's biggest brands and agencies, filed patents, worked with social anthropologists and data scientists, built prototypes with engineers, lead publishing program bootcamps, and more. Previously the creative lead at Moxie, other agencies include Euro RSCG (DSW), Exile on Seventh (Agency.com), and a start-up of his own.