Matt Chandler's Articles on Martech Zone
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3 Things Run-DMC Taught Me About Social Media
Call me a product of a liberal arts education, but I firmly believe one’s worldview should be informed by as many sources and experiences as possible. Reading the latest book by an expert in your field is great. Consuming as…
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It’s the Most Wonderful Zeitgeist of the Year
I admit it: I’m a word nut. I love language. And if there’s one thing I enjoy more than saying the word “zeitgeist” it’s getting to use it in a sentence. It is therefore with great anticipation that I await…
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Using Content Curation to Build Trust With Your Audience
I’ve been doing a lot of content curation lately; you know, the latest fashionable trend in digital content. At least, I hope it’s fashionable because it’s a wonderful development that throws a wrench in the works of automated delivery. Content…
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Google Killed the Google Analytics Star
That sinking feeling in your stomach may actually be coming from your browser. Don't look now, but Google plans to release a browser plugin that will allow users to opt out of being tracked by ... Google Analytics . Um,…
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Aligning Digital and Traditional: The Little Things Matter
Anyone who's worked in large business settings has undoubtedly complained countless times that the right hand doesn't know what the left hand is doing. In today's world of aligning online to traditional media, this phenomenon is even more apparent. Attention…
