Call me a product of a liberal arts education, but I firmly believe one’s worldview should be informed by as many sources and experiences as possible. Reading the latest book by an expert in your field is great. Consuming as many blog posts and news articles as you can about your industry is helpful. Attending conferences and sitting in on presentations to advance your career is advisable. But it’s also important to look outside the usual orbit
It’s with great anticipation that I await the yearly arrival of the Google Zeitgeist. Not just because I get to say it a lot, but also because it’s a fantastic yearly treat to look into the state of search from the past year.
About two-thirds of my class had never used or even looked at Twitter. Many of those didn’t even know what it was or what it was for.
With so many services vying for our attention, and so many online outlets to control, the age of using one piece of software to achieve one specific goal is as dead as Dillinger. As marketers we’re expected to preside over Facebook ads, paid search, SEO, Twitter, blogs, comments, conversations … the list goes on.
Content curation sets up an editorial layer in the delivery of news and other information. Human editors pick the stories their users “need” to know, as an alternative to flooding them with algorithmically-chosen content their users might “want” to know.
Google, leading search provider and the horsepower behind the popular Google Analytics web traffic analytics tool, is going to allow users to avoid being tracked by their own tool.
When putting together a content and social media strategy, the single most important task is to establish which platforms and services are most useful for your needs.
Attention to detail and a constant stream of communication are vital in any enterprise large or small. A simple misstep resulting in a typographical error can have far-reaching ramifications.