Chip House's Articles on Martech Zone
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E-commerce and Retail
5 Ways Cloud-based Order Management Systems Help You Get Closer to Your Customers
2016 will be the year of the B2B Customer. Companies of all industries are beginning to realize the importance of delivering personalized, customer-centric content and responding to buyers’ needs to remain relevant. B2B companies are finding the need to adjust their product marketing strategies to appease the B2C-like shopping behaviors of younger generation buyers. Faxes, catalogs, and call centers are…