2016 will be the year of the B2B Customer. Companies of all industries are beginning to realize the importance of delivering personalized, customer-centric content and responding to buyers’ needs to remain relevant. B2B companies are finding the need to adjust their product marketing strategies to appease the B2C-like shopping behaviors of younger generation buyers. Faxes, catalogs, and call centers are fading away within the B2B world as eCommerce evolves to better address buyers’ changing needs. B2B businesses are able to create a customer-centric experience and take 2016 on by storm with the right solution. What is an Order Management System?