Analytics & Testing, Content Marketing, Ecommerce and Retail,

Calls to Action – More Than Just Buttons On Your Web Page

You’ve heard the mantras, slogans, and mottos of inbound marketers everywhere: “ Content is king! ” In the age of consumer-driven, mobile-friendly, content-centric digital marketing, content is almost everything. Almost as popular as Hubspot’s Inbound Marketing philosophy is another of their champion causes: the call-to-action or CTA. But in your hurry to make things simple and get it up on the website! don’t neglect the breadth of what a call-to-action really is. It’s more than just a handy button – smart or otherwise – that sits in your emails, blogs and landing pages and takes users to your destination of

Read More...