Dustin Clark's Articles on Martech Zone
-
Analytics & Testing
Calls to Action: More Than Just Buttons On Your Web Page
You’ve heard the mantras, slogans, and mottos of inbound marketers everywhere: Content is king! In the age of consumer-driven, mobile-friendly, content-centric digital marketing, content is almost everything. Almost as popular as HubSpot’s Inbound Marketing philosophy is another of their champion causes: the call-to-action (CTA). But in your hurry to make things simple and get it up on the website! don’t…