David Finkelstein's Articles on Martech Zone
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David Finkelstein
David Finkelstein is an internet pioneer, tech entrepreneur and founder of numerous internet companies dating back to the earliest days of the internet in 1994. He currently serves as the Co-Founder and CEO of BDEX, the first and the largest consumer data exchange platform in the U.S.
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Mobile and Tablet Marketing
David FinkelsteinSep 28, 2020
SkAdNetwork? Privacy Sandbox? I stand with MD5s
Apple’s June 2020 announcement that the IDFA would be an opt-in feature for consumers by September’s iOS 14 release felt like the rug was pulled from under the 80 billion ad industry, sending marketers into a frenzy to find the next best thing. It’s been over two months, and we’re still scratching our heads. With the recent much-needed postponement until 2021, we as an…