David Finkelstein's Articles on Martech Zone

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David Finkelstein

David Finkelstein is an internet pioneer, tech entrepreneur and founder of numerous internet companies dating back to the earliest days of the internet in 1994. He currently serves as the Co-Founder and CEO of BDEX, the first and the largest consumer data exchange platform in the U.S.

Mobile Marketing, Messaging, and Apps

David FinkelsteinSep 28, 2020

SkAdNetwork? Privacy Sandbox? I stand with MD5s

Apple’s June 2020 announcement that the IDFA would be an opt-in feature for consumers by September’s iOS 14 release felt like the rug was pulled from under the 80 billion ad industry, sending marketers into a frenzy to find the next best thing. It’s been over two months, and we’re still scratching our heads. With the recent much-needed postponement until 2021, we as an…

SkAdNetwork? Privacy Sandbox? I stand with MD5s

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