Douglas Karr's Articles on Martech Zone
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RiskSeal: Combating Fraud in Fintech with Innovative Digital Footprint Analysis
Much of the global population remains underserved or wholly excluded from traditional fintech systems. This lack of access to financial services hinders economic growth and perpetuates cycles of poverty. Innovative solutions are emerging to address this challenge as the world…
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Logome: Generate Your Logo, Brand Kit, and More With AI
Establishing a strong brand identity is crucial for success in today’s competitive business landscape. However, many entrepreneurs and small business owners struggle with creating professional-looking logos and cohesive branding materials. The process can be time-consuming and expensive and often requires…
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Navigating the Data Landscape in 2024: A Comprehensive Guide to Modern Data Terminology
Data has become the lifeblood of business operations, driving decision-making and fueling innovation across industries. For business owners, sales professionals, marketers, and technologists alike, understanding the vast and complex world of data is no longer optional—it’s essential. This comprehensive guide…
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8 Surprising Hacks That Will Skyrocket Your Title, Headline, and Subject Line Click-Through Rates by 46%
Content marketing has become a crucial strategy for businesses to attract and engage their target audience. However, with the ever-increasing volume of content produced, standing out from the crowd has become more challenging. This is where headlines play a pivotal…
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Navigating Social Media Strategy for Multilocation Businesses: Is Hyperlocal Social The Right Solution?
Multilocation businesses face unique challenges in structuring their social media presence. With multiple physical locations, these companies must balance brand consistency, local relevance, and resource management. This article explores various approaches to social media strategy for multilocation businesses: Single Brand…
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Redpoint: A Composable CDP for Agile Customer Data Management and Marketing
Businesses face numerous challenges when managing and leveraging customer data effectively. With data scattered across multiple systems and channels, creating a unified view of the customer and delivering personalized experiences can seem impossible. Marketing and CX leaders often struggle with…
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From AI to Events: Key Insights for Marketing to Technical Audiences in 2024
The marketing landscape for engineers and technical professionals continues evolving rapidly, with digital channels increasingly playing a central role. The 2024 State of Marketing to Engineers Report, offers valuable insights for marketers looking to reach this specialized audience effectively. Online…
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From Science Fiction to Reality: How Close Are We to Minority Report-Style AR and VR Interactions?
The film Minority Report was released in 2002 with a story set in the year 2054. The movie’s futuristic depiction of technology captivated audiences, particularly its gesture-controlled computer interfaces. Now, over two decades since the film’s release, we find ourselves…
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Box: Intelligent Content Management and Collaboration in the Cloud
Organizations face significant challenges in managing, securing, and collaborating on content. Traditional systems often fall short, leading to inefficiencies, security risks, and missed opportunities. Companies need a solution that can streamline workflows, enhance productivity, and ensure data protection—all while enabling…
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Why Marketing Momentum Matters (Especially If You’re Sales-Driven)
As a Fractional CMO, I get to work with a wide range of companies—some with massive brand strategies unfolding over years, and others who are just a few weeks into a campaign and already asking, Why isn’t the phone ringing?…
