Douglas Karr's Articles on Martech Zone
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E-commerce and Retail
Navigating Sales Tax for SaaS Businesses: Best Practices and Platforms
As Software as a Service (SaaS) businesses continue to grow and expand their customer base across different states, it’s crucial to understand the complexities of sales tax compliance. Each state has its rules and regulations regarding the taxation of SaaS products, making it challenging for businesses to stay compliant. This article will discuss best practices, do’s and don’ts, and platforms…
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Analytics & Testing
What is Cohort Analysis? Your Detailed Guide for Cohort Exploration in GA4
Google Analytics 4 (GA4) offers a powerful Cohort Exploration report that enables you to understand user behavior over time. This guide dives into what cohort analysis is, why it’s valuable, how to use the GA4 report, and how the insights can influence your marketing strategies. What is Cohort Analysis? Cohort analysis is a technique that groups users based on a…
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E-commerce and Retail
GiftCards.com: The Easy Way to Create Branded Gift Cards
Companies always look for effective ways to promote their brand, delight customers, reward employees, and engage prospects. Branded gift cards offer a versatile solution to achieve these goals, but creating custom cards can often be time-consuming and complex. GiftCards.com provides a user-friendly platform that simplifies the creation of custom-branded gift cards for businesses of all sizes. Custom gift cards provide…
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Marketing Tools
Rumi.ai: Revolutionize Your Meetings with AI-Powered Real-Time Productivity
If you’re a longtime reader, you know how much I despise meetings. Add remote work environments; professionals often find themselves in a seemingly endless cycle of virtual meetings. The challenges of staying focused, avoiding distractions, and ensuring equal participation can lead to meeting fatigue, wasted time, and a lack of tangible results. But what if there was a solution that…
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Content Marketing
Jetpack: Effortless Backups, Speed, and Growth for Your WordPress Site
Every website owner faces the same relentless challenges — keeping their site secure, running fast, and growing traffic in a crowded online world. Unfortunately, managing dozens of plugins for each feature can create security gaps, slow down your site, and leave you with complex configurations that are hard to maintain. Jetpack Jetpack is an all-in-one WordPress plugin built by Automattic,…
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Artificial Intelligence
Fooling the Detectors: How AI is Generating Content That Passes for Human
Recently, Paul Graham noticed that he was getting some cold emails. A single word stood out: delve. He did some sleuthing and noticed that the term had skyrocketed in use—coincidentally, as GenAI tools took hold in the industry for writing email content. My point here is not that I dislike "delve," though I do, but that it's a sign that…
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Analytics & Testing
Alteryx: An AI Analytics Platform To Unlock Insights at Enterprise Scale
Organizations are drowning in data but starving for insights. Extracting meaningful information from vast and complex datasets is a major challenge, requiring significant time, resources, and technical expertise. Many companies struggle to keep up with the growing demands of data analysis, leading to missed opportunities and suboptimal decision-making. Alteryx AI Analytics Platform The Alteryx AI Analytics Platform is a unified,…
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Artificial Intelligence
Imagga: An API for AI-Powered Image Recognition
Developers face the challenge of efficiently analyzing and organizing vast amounts of visual content. From e-commerce platforms to social media apps, accurately tagging, categorizing, and recognizing images is crucial for enhancing user experience and driving engagement. However, manual image processing is time-consuming and prone to errors, hindering productivity and innovation. Imagga Imagga provides AI-powered, innovative, and cutting-edge APIs for image…
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Analytics & Testing
Unlocking Business Insights with the Sankey Diagram
As we build highly accurate predictions for creating lookalike audiences for our customers, one powerful visual that we have that shows the transformation of their new customer base from at-risk and churning to loyal, valuable customers is the Sankey Diagram. The Sankey diagram was named after Irish engineer Matthew Henry Phineas Riall Sankey. Sankey diagrams illustrate a system’s flow of…
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Content Marketing
Optimizely: Empower Your Business with Comprehensive Digital Experience Solutions
Businesses face numerous challenges when it comes to managing content, conducting experiments, and delivering seamless commerce experiences. Marketers, editors, and system administrators often struggle with fragmented workflows, limited insights, and time-consuming processes that hinder their ability to create exceptional digital experiences for their customers. Optimizely Optimizely is a powerful platform that offers a suite of integrated tools to streamline the…
