Douglas Karr's Articles on Martech Zone
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Advertising Technology
How To Get Your Business Google Guaranteed Badge for Your Home Service Company’s Local Ads
As a local service provider, you always seek ways to stand out from your competitors and attract more customers. One way to do this is by earning the Google Guaranteed badge, a program offered by Google Local Ads that can help increase your visibility and credibility with potential customers. Local service ads with the Google Guaranteed badge appear at the…
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Social Media & Influencer Marketing
Instagram: 2023 Statistics and How To Harness This Billion-User Platform for Business Growth
Instagram has emerged as a social platform and a formidable force in the marketing world. With over 1.3 billion active users worldwide as of 2022, Instagram has transcended beyond a mere photo-sharing app to a global marketplace, a trendsetter, and a community builder. The allure of Instagram is undeniable; with 70.8% of its users under the age of 35, it’s…
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E-commerce and Retail
How To Start A Dropshipping Business
These last few years have been very exciting for entrepreneurs or companies looking to build an e-commerce business. A decade ago, launching an e-commerce platform, integrating your payment processing, calculating local, state, and national tax rates, building out marketing automation, integrating a shipping provider, and bringing in your logistics platform to move a product from sale to delivery took months…
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Content Marketing
GTranslate: A Simple WordPress Translation Plugin Using Google Translate
I’ve hesitated to use machine translations of my site in the past. I’d love to have translators all over the planet to assist in translating my site for different audiences, but there’s no way I would recoup those costs. That said, I noticed that my site content is shared internationally quite a bit – and many people are using Google…
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Content Marketing
Aprimo: Collaborative AI Tools For Content Optimization and Digital Asset Management
In response to the remarkable AI tech boom over the past year, businesses worldwide are rapidly integrating cutting-edge technologies into their operations. Yet, amidst this technological revolution, what truly distinguishes forward-thinking companies is the adoption of new tools and a clear understanding of how and why to use them. Central to this is the recognition that AI does not exist…
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Artificial Intelligence
Shutterstock: Perfect Your Stock Imagery With Integrated AI Features
Shutterstock has taken a significant leap forward with its creative AI features with the acquisition of Pattern89, Datasine, and Shotzr! These tools are not just about providing more images; they are advancing how we create, modify, and conceptualize visual content, enabling users to craft picture-perfect content every time. Shutterstock’s AI Tools For creatives around the globe, Shutterstock’s AI suite is…
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Marketing Tools
My 2025 Home Office Desk and Technology for Video Recording, Conferencing, and Podcasting
Last year, I remodeled an upstairs bedroom and converted it into my home office. It was quite an undertaking… removing everything down to the studs and subfloor and doing all the work myself. There were a couple of reasons why I decided to make the move: Upstairs – I believe there are many reasons for having a dedicated workspace that…
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Paid and Organic Search Marketing
Majestic SEO: Understanding Trust Flow and Its Impact on SEO
Many businesses struggle to determine whether their backlinks are helping or harming their SEO efforts. Simply counting backlinks or referring domains doesn’t provide a clear picture, as not all links are created equal. Some backlinks come from high-authority, reputable websites, while others may be from spammy or low-quality sources that can negatively impact search rankings. Businesses need a way to:…
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Content Marketing
WordPress: How To Insert An Ad Slot Halfway Into A Page Or Post
If you’ve been browsing my site this week, you may see some ads that don’t quite fit right. I’m working on getting everything working correctly and have most of it corrected. I’m doing this to increase monetization on the site rather than being dependent on Google Adsense and clogging your view of the content with pushy and obnoxious advertising. One…
