Douglas Karr's Articles on Martech Zone
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The Future of Retail: Key Consumer Trends Reshaping Shopping
The latest insights from The Future Shopper 2024 Report , based on a global survey of 31,500 consumers across 20 countries, reveal a retail landscape in flux. Online shopping has matured, physical stores are regaining relevance, and consumer expectations continue…
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App: How to Run a Multivariate Test (MVT Sample Size Calculator)
Two digital marketing and user experience optimization testing methodologies are A/B testing and multivariate testing ( MVT ). Both approaches aim to improve website performance but differ in complexity and scope. This article will define each method, compare strengths and…
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How Much Content is Produced Online in 60 Seconds?
The internet has become an integral part of our daily lives in our increasingly connected world. But have you ever wondered how much activity occurs online in a single minute? The sheer volume of digital interactions happening every second is…
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PipelinePRO: Build Your Ultimate Sales Machine
Staying on top of your sales pipeline can be the difference between thriving and merely surviving. Many entrepreneurs find themselves juggling multiple tools, struggling to keep track of leads, and wasting valuable time on administrative tasks instead of closing deals.…
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App: How to Run an A/B Test on Your Landing Page (Sample Size and Winner Calculators)
A/B testing , also known as split testing , is a powerful method used by businesses to compare two versions of a digital element to determine which one performs better. This can include any interactive touchpoint where users engage with…
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SpeakPipe: Boost Podcast Engagement with Voice Messages From Your Listeners
Podcasters today face a common challenge: moving beyond one-way broadcasts to build genuine, interactive relationships with their listeners. Traditional feedback channels like email or social media comments often feel impersonal, text-heavy, and disconnected from the audio medium that defines podcasting.…
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Why Our Eyes Need Complementary Color Palette Schemes… And Where You Can Make Them
Did you know that there's actually biological science behind how two or more colors complement one another? I'm not an ophthalmologist or an optometrist, but I'll try to translate the science here for simple folks like myself. Let's start with…
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The Power of Social Networking: Investing in Connections in the Digital Age
If you want to go fast, go alone. If you want to go far, go together. African Proverb Social networking has become an integral part of our personal and professional lives. It goes far beyond simply staying in touch with…
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Pressfarm: Find Journalists To Write About Your Startup
Startups and small businesses face an uphill battle in gaining media attention. We've written about the importance and strategy of how to pitch and how not to pitch bloggers or journalists. With countless companies vying for the spotlight, cutting through…
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EKOM: Predict Non-Branded E-commerce Keyword Trends To Optimize For Demand
Today's e-commerce landscape is fiercely competitive. Businesses face numerous challenges regarding search engine optimization ( SEO ). The process is often slow, labor-intensive, and yields unpredictable results. Many online retailers find themselves trapped in a cycle of constant adaptation, struggling…