Douglas Karr's Articles on Martech Zone

Total articles: 4.092 | Page 143 of 410

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

Douglas KarrNov 3, 2023

How To Tether Your MacBook Pro to Your iPad or iPhone Wireless to Connect to the Internet via USB

I’ve got a great home office with fiber, and my home is both wired and has an Eero mesh network. It’s a beautiful setup, but today I found myself in trouble. For the first time ever, my fiber provider was…
Douglas KarrNov 3, 2023

Unleashing Creativity: 25 Essential Marketing Inspiration Resources and the Role of AI

Inspiration is a fascinating and complex psychological phenomenon integral to the creative process. It often strikes us as a sudden flash of insight, but in reality, it results from a rich interplay between our experiences, knowledge, and the way we…
Douglas KarrOct 30, 2023

Anova.ai: Marketing Analytics Powered by Generative AI Using Google Analytics

Staying ahead of the game is essential for businesses, especially for small and medium-sized enterprises (SMBs). Anova.ai emerges as the game-changer, offering a pioneering platform powered by generative AI (GenAI), purposefully designed to empower marketers with unprecedented insights and data-driven…
Douglas KarrOct 30, 2023

How To Track Subdomains In Google Analytics 4 Accounts

By default, Google Analytics 4 (GA4) tracks all subdomains of a domain in your account, even without cross-domain tracking enabled. That’s useful if you want to aggregate all of your company’s activities throughout your subdomains in a single Google Analytics…
Douglas KarrOct 28, 2023

AskYourPDF: Elevate Your Document Interaction with Artificial Intelligence (AI)

In a world where information is at our fingertips, how we engage with documents is changing. With the advent of AskYourPDF, your reading experience is no longer a passive one – it’s a dynamic conversation. Let’s dive into how this…
Douglas KarrOct 28, 2023

What Does It Require To Achieve A Positive ROI on a Mobile App?

Developing, marketing, and ensuring the success of a mobile application is a multifaceted endeavor that presents unique challenges. Let’s explore what sets mobile app development apart and how companies can maximize their Return on Investment (ROI) on these applications. Unique…
Douglas KarrOct 28, 2023

MarketSnare: The All-in-One Platform for Multi-Location Growth

For multi-location brands, marketing consistency, control, and performance often collapse under the weight of scale. Whether you manage dozens or thousands of locations, replicating successful strategies locally can feel impossible. Add in compliance requirements, outdated content, or disconnected tools—and your…
Douglas KarrOct 27, 2023

WordPress: Add a Featured Image Column To Your Posts List In Your Theme Using functions.php

A WordPress plugin involves additional overhead, requiring WordPress to load and manage the plugin. This includes reading the plugin directory, checking for updates, and maintaining plugin metadata. Whenever I’m working on optimizing Martech Zone or a client’s WordPress installation, I…
Douglas KarrOct 26, 2023

MacOS: Need to Verify DNS Locally Using Hosts on OSX?

One of my clients relocated their website to a bulk hosting account. They updated their domain’s DNS settings for the A and CNAME records but were having difficulty determining whether the site was resolving with the new hosting account (new…
Douglas KarrOct 26, 2023

Tailwind: Your Small Business Virtual Social Media Marketing Team for Instagram, Facebook, and Pinterest

The need for effective marketing is more critical than ever. Small businesses and brands constantly seek ways to stand out and meaningfully engage their audience. The traditional approach often involves creating and scheduling social media posts and email campaigns from…

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