Douglas Karr's Articles on Martech Zone

Total articles: 4.092 | Page 156 of 410

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

Douglas KarrAug 17, 2023

YouTube Marketing in 2023: Why Your Business MUST Incorporate Video Marketing

YouTube has emerged as an indispensable platform that consumers (B2C) and business (B2B) marketers cannot overlook. With its extensive user base, unparalleled engagement potential, and unique features, YouTube presents a dynamic and influential channel for connecting with audiences and driving…
Douglas KarrAug 17, 2023

Mailerfind: Extract Email Addresses From Instagram Influencer Followers And Execute Cold Outreach Campaigns To Them

Instagram has emerged as a powerhouse in influencer marketing, offering brands a treasure trove of opportunities to connect with their target audience authentically and engagingly. Here’s why Instagram stands out as a fantastic resource for influencer marketing: Visual Storytelling at…
Douglas KarrAug 17, 2023

The ROI of User Experience (UX) Online

User experience (UX) refers to the overall quality of a user’s interactions with a product, service, or brand. In the digital realm, UX encompasses everything from a website’s design and ease of navigation to its loading speed and how it…
Douglas KarrAug 15, 2023

VideoPeel: Remotely Capture, Manage, and Promote Customer Testimonial Videos for Social Proof

When it comes to ordering products and services online, I’m a huge fan. Not a week goes by that I’m not getting some package delivered, and my recycle bin is often overflowing with shipment boxes. I appreciate that I can…
Douglas KarrAug 15, 2023

FollowUpThen: The World’s Simplest Email Reminder And Personal Followup Assistant

I love sharing some productivity tools I use to manage the massive inflow of emails I receive. Today, I’m sharing FollowUpThen. Here’s a great example of how I use it. We’re working with a prospect or client, and they email…
Douglas KarrAug 15, 2023

Slayer: Utilize AI To Identify The Words You Need to Win

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. David Ogilvy, Ogilvy on Advertising Slayer is an artificial intelligence (AI)…
Douglas KarrAug 14, 2023

Snagit: The Ultimate Screen Capture And Recording Software (Most Popular, Too!)

Screen capture tools are indispensable for sales, marketing, and business professionals. Here are ways that businesses utilize screen capture images and videos every day: Clear Communication: Visual content speaks volumes. Screen captures allow professionals to illustrate ideas, concepts, and data…
Douglas KarrAug 14, 2023

Cheddar: Subscription Management Platform and Recurring Billing API

The management of subscriptions and recurring billing has become a critical aspect for platforms seeking sustainable growth. Cheddar offers a seamless and secure means for platforms to handle these intricacies efficiently. Let’s delve into how Cheddar’s innovative approach addresses the…
Douglas KarrAug 12, 2023

The Foundations Of An Effective Local Marketing Strategy

We’re working with a SaaS provider that builds auto dealer websites. As they’re speaking to prospective dealerships, we have been analyzing their prospects’ online marketing presence to help them understand the gaps in their digital marketing strategy and how switching their site platform…
Douglas KarrAug 10, 2023

Blueink: Optimize Your Sales Journey with eSignatures

Buying journeys can be prolonged, especially with large companies and a challenging economy. When you finally get the prospect to yes, the deal must be closed quickly. Passing documents back and forth for verification, versions, and signatures is a nightmare.…

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