Douglas Karr's Articles on Martech Zone

Total articles: 4.092 | Page 157 of 410

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

Douglas KarrAug 4, 2023

Softr: The Power of Using Client Portals For Growth and Retention

Businesses are striving to differentiate themselves and provide exceptional customer experiences, and incorporating a client portal strategy has emerged as a game-changing approach. This innovative concept fosters stronger customer relationships, fuels upselling opportunities, and enhances retention rates. In this article,…
Douglas KarrAug 3, 2023

POWR: Attract And Engage Visitors With These 60+ Easy-To-Use Website Apps

Building a comprehensive website that attracts and engages visitors requires more than content. Adding elements that attract a visitor’s attention and drive them to conversion is essential to your inbound marketing strategy. No-code website apps are a great way to…
Douglas KarrAug 2, 2023

Cognism: Find Accurate, Compliant Prospect Contact Information For Your B2B Sales Teams

Sales teams rely on accurate and up-to-date sales intelligence to identify prospects, engage with decision-makers, and convert leads into loyal customers. However, obtaining reliable sales intelligence is not without its challenges. Let’s explore these challenges and discover how Cognism, a…
Douglas KarrAug 1, 2023

Mailchimp: How To Build A Table of Contents for Your RSS-To-Email Campaign

Adding a table of contents (TOC) in emails can be a good practice for several reasons: Navigation and User Experience: In longer emails with multiple sections or topics, a table of contents giving users a quick overview of the email’s…
Douglas KarrJul 31, 2023

Depicter: A Full-Featured, Lightweight, and SEO-Friendly WordPress Slider

When sliders are utilized well, they provide a unique online experience. Sliders allow designers to showcase multiple images or content pieces in a visually appealing and dynamic manner. The movement and transitions of the slider catch users’ attention and make…
Douglas KarrJul 28, 2023

ConvertKit Marketplace: Beautiful Email Templates Made for Creators, By Creators

Building a responsive HTML email can be challenging due to various factors specific to email clients and the medium’s limitations. While browsers adhere to W3C standards for HTML, CSS, and other specifications, email clients don’t have to. Different email clients…
Douglas KarrJul 28, 2023

Justuno: Increase Your Conversions with AI-Driven Personalized E-Commerce Experiences

While e-commerce platforms serve as the foundation for listing and selling products online, they often lack many essential tactics that e-commerce marketers require to drive engagement and increase conversions. Building these tools from scratch can be daunting and unnecessary, especially…
Douglas KarrJul 27, 2023

Surfer: AI-Driven SEO Platform for Automated Content Creation and Optimization

Traditional search engine optimization (SEO) platforms often inundate users with a plethora of subjective data and reports, leading to potential confusion and misguided efforts. Their excessive data and analysis can inadvertently steer businesses and even seasoned SEO consultants toward investing…
Douglas KarrJul 26, 2023

Why Is Salesforce So Expensive? 12 Ways To Keep Your Costs Down and Maximize Your Return on Investment

As a premium CRM goes, Salesforce leads the marketplace in its ability to be tailored to virtually any industry or process. After decades of implementing and assisting Salesforce clients, the initial wave of jubilation that comes with having a 360-degree…
Douglas KarrJul 25, 2023

ApexChat: Respond To Your Webchat 24/7 With Knowledgable Chat Agents

A few clients of ours were pretty happy with the chat they’d integrated into their sites… until we revealed some terrible news. When we analyzed the chat leads, we found that the leads that had direct contact with a representative…

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