Douglas Karr's Articles on Martech Zone

Total articles: 4.092 | Page 155 of 410

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

Douglas KarrAug 28, 2023

What Happened When I Stopped Podcasting? Hint: It Wasn’t Good!

If you’ve been a long-time reader or listener, you likely saw that I stopped podcasting a couple of years ago. A lot was going on in my personal and professional life when I made the decision. I had a new…
Douglas KarrAug 25, 2023

Murf: A Voice-To-Text Studio With Voices Powered By Artificial Intelligence (AI)

I’ve personally done a few voiceover jobs for other companies and thoroughly enjoyed the work. It’s not easy, though. Annunciation, inflection, tone… all require practice. Not to mention having a great studio to record in for outstanding voice quality. There…
Douglas KarrAug 24, 2023

How To Host WordPress With Amazon Web Services (AWS)

Hosting a WordPress site on Amazon Web Services (AWS) offers several advantages for companies looking to establish a solid online presence and leverage modern cloud technologies. Here’s an overview of the steps (click to jump to the instructions below): Create…
Douglas KarrAug 24, 2023

20+ Ways to Get Your Content Ranking Better than Your Competitor

It surprises me how much effort companies put into writing and promoting their content without looking at competing sites and pages. I don’t mean business competitors, I mean organic search competitors. Utilizing a tool like Semrush, a company can easily…
Douglas KarrAug 22, 2023

How To Build Your Own Site Search with Google’s Programmable Search Engine

Internal search engines on content management systems (CMS) are nowhere as robust as Google’s engine when it comes to providing great results. Instead of using the internal search on sites that I’m trying to find information on, I often utilize…
Douglas KarrAug 22, 2023

WhatConverts: Lead Tracking and Attribution for Marketing Agencies and Their Clients

Marketing agencies operate in a dynamic landscape where success hinges on data-driven decision-making. One of the critical challenges agencies face is accurately tracking and reporting on leads generated from their diverse marketing campaigns. If you’re in the leadgen business, you’d…
Douglas KarrAug 22, 2023

Instapage: Your All-In-One PPC and Ad Campaign Landing Page Solution

As a marketer, a core of our efforts is attempting to attribute the sales, marketing, and advertising initiatives we’ve taken to moving our prospects along the customer journey. Prospective customers rarely follow a clean path through conversion, though, no matter…
Douglas KarrAug 21, 2023

Ruby: How To Build And Scaling Your Inbound 24/7 Sales Call and Customer Service Team

Providing round-the-clock sales calls and customer support isn’t just an option… it’s become an expectation in virtually every industry. Having a proficient staff that can manage your inbound calls from prospects or customers is essential to the success of many…
Douglas KarrAug 20, 2023

How To Back-Up And Report On Universal Analytics Historical Data With GA4?

As a product manager who has worked with several enterprise companies, I personally believe Google’s shift from Universal Analytics (UA) to Google Analytics 4 (GA4) has been one of the worst I’ve ever seen. There are several reasons why…but here…
Douglas KarrAug 18, 2023

URL2PNG: Implement a Screenshot Thumbnail Service

We’ve written a detailed article on how you can capture a website screenshot using Chrome developer tools… but what if you need them automated? You might find great value in using a screenshot API service to take automated screenshots of…

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