Douglas Karr's Articles on Martech Zone
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Email Marketing & Automation
AMPScript: What Is AMPScript? Resources and Examples
My firm is building out dynamic emails that are driven by preference pages built in Cloud Pages using AMPScript for multiple Marketing Cloud clients, most of whom are integrated with Salesforce as their CRM. When we begin working with Marketing Cloud clients, we’re often stunned that they’re not taking advantage of this powerful customization tool to create targeted and personalized…
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Paid and Organic Search Marketing
What Are The Top SEO Copywriting Tips for 2023?
A core of our marketing work with clients is developing their content library to drive more qualified leads and help them convert faster. Organic search is the primary channel for this traffic because search provides more intent to purchase than virtually every other acquisition channel. Simply put… if I believe I’m going to make a purchase but wish to research…
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Sales and Marketing Training
30+ Areas Of Focus For Digital Marketers In 2023
Just as the number of solutions in digital marketing continues to skyrocket in growth, so do the areas of focus of digital marketers. I’ve always been appreciative of the challenges our industry brings, and not a day goes by that I’m not researching and learning about new strategies, techniques, and technologies. I’m not sure that it’s possible to be a…
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Marketing Infographics
What Are The Common Elements of Viral Content?
Personally, I believe the term viral is a bit overused, especially as a strategy. I do believe that there’s a strategy to make shareable content, though. There are many factors that can contribute to something going viral on the internet. Some of the most important ones include: Content – For content to go viral, it often needs to be interesting,…
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Martech Zone Apps
App: How To Generate A Secure Password (And Our Generator)
When you loaded this page, Martech Zone created a unique password for you: Our readers appreciated this app so much that we launched it on its site. Check out our password generator at Got Password? How To Generate A Password There are four unique characteristics of a strong password: Length: Always use a password that’s at least 12 characters long. Mixed…
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Sales and Marketing Training
Marketing Campaign Checklist: 10 Steps To Plan For Superior Results
As I continue to work with clients on their marketing campaigns and initiatives, I often find that there are gaps in their marketing campaigns that prevent them from meeting their maximum potential. Some findings: Lack of clarity – Marketers often overlap steps in the buying journey that don’t provide clarity and focus on the purpose of the audience. Lack of…
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Content Marketing
Celtra: Automate the Ad Creative Design Process
According to Forrester Consulting, on behalf of Celtra, 70% of marketers spend more time creating digital advertising content than they’d prefer. But respondents noted that automating creative production will have a major impact over the next five years on ad creative design, with the most impact on: The volume of ad campaigns (84%) Improving process/workflow efficiency (83%) Improving creative relevancy…
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Mobile Marketing, Messaging, and Apps
Sinch Conversation API: One Simple API To Reach Customers Over Multiple Channels
In today’s mobile-first world, customers expect more accessible, personalized real-time communication with the brands they love and trust. One size fits all communications strategies are archaic; customers want to feel like a brand is speaking directly with them, not at them and the rest of their thousands-long contacts list. To gain a competitive edge and satisfy customers’ demands, businesses of…
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Content Marketing
hCaptcha: An Intelligent, Private CAPTCHA Alternative To Google ReCAPTCHA
If you’ve been a long-time visitor, you’ve probably noticed the significant changes I’ve made to the site. My last theme was outdated and the company disappeared that supported it so I installed a new theme and have been iterating through migrating all of the customizations. Simultaneously, I’ve also been working on improving the site’s speed to improve the visitor experience…
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Sales and Marketing Training
What Is A Statement Of Work (SOW)? How To Write A SOW… Including Sections
A solid relationship between a service provider, implementation consultant, or agency is critical to the success of any implementation, integration, or execution of your marketing strategies. While the vendor has expertise in the products or services they’re providing, the institutional knowledge of the client is just as important. While many companies work from a conversation to a proposal, to a…
