Douglas Karr's Articles on Martech Zone

Total articles: 4.130 | Page 171 of 413

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

Social Media & Influencer Marketing

Douglas KarrNov 15, 2022

Promo: An Online Video Editor With Over 3,000 Customizable And Engaging Templates for Social Media Videos and Ads

Promo Online Video Ad Editor
Paid and Organic Search Marketing

Douglas KarrNov 14, 2022

10 Steps To Negotiating a Pay Raise… Even in a Tight Job Market

Marketing roles—and many white-collar jobs—are experiencing slowdowns in hiring and even reductions in force. While the demand for roles may be declining, your value as a professional doesn’t have to. In fact, during periods of uncertainty or constraint, companies are looking harder than ever at who their key contributors are. That makes now a critical moment to advocate for your…
Social Media & Influencer Marketing

Douglas KarrNov 12, 2022

5 Social Networking Steps for Sales Professionals

Met with a client today who understood the basics of Twitter, Facebook, LinkedIn, etc., and I wanted to provide them some feedback on beginning to utilize social media effectively. The client was a sales professional and wanted to begin taking advantage of the medium but wasn’t quite sure how he could balance his job requirements while ramping up a social…
Advertising Technology

Douglas KarrNov 10, 2022

Marketing Takeaways for the Convergence of Television and Internet

The convergence of television and the internet represents one of the most significant shifts in media consumption behavior and content distribution strategies in recent years. The television industry is undergoing a radical evolution, with a surge in new technologies and services that cater to the modern viewer’s demand for flexibility, choice, and convenience. These innovations have introduced a suite of…
Content Marketing

Douglas KarrNov 10, 2022

Chekkit: Centralize Your Review Management, Website Chat, Text Messages, And Even Collect Payments In This All-In-One Inbox

If you start to add up the channels and strategies that your local business must use to manage its reputation, respond to leads, communicate with customers, and accept payments… you typically need to deploy multiple platforms or apps to manage it all. Reviews – the lifeblood of a local business is its visibility in local search map packs… and soliciting…
Artificial Intelligence

Douglas KarrNov 8, 2022

What’s the Difference Between AI and Machine Learning?

Terms like Artificial Intelligence (AI) and Machine Learning (ML) are no longer reserved for data scientists or Silicon Valley insiders. They’ve entered boardrooms, marketing strategies, customer service workflows, and sales dashboards. But while these technologies are often mentioned in the same breath, they are not the same. Understanding the distinction between AI and ML—and how each can be applied—can help…
Content Marketing

Douglas KarrNov 7, 2022

Switcher Studio: Turn Your Apple Devices Into Cameras For Your Multi-Camera Livestreaming Events

If you’ve ever visited a company with an amazing live stream, you may have looked up the hardware and been absolutely startled at the expense and expertise needed to fully configure a multi-camera setup. I always had wanted to do this when I had a downtown studio, but the cost was far too prohibitive. The server and associated IP cameras…
Content Marketing

Douglas KarrNov 7, 2022

How to Set Up 3-Point Lighting for Your Live Videos

We’ve been doing some Facebook Live videos for our client utilizing Switcher Studio and absolutely loving the multi-video streaming platform. One area that I wanted to improve on was our lighting, though. I’m a bit of a video newbie when it comes to these strategies, so I’ll continue to update these notes based on feedback and testing. I’m learning a…
E-commerce and Retail

Douglas KarrNov 4, 2022

Stamped: Automate Collection Of Your Online Store’s Product Reviews and Build A Loyalty Program To Grow Sales

Trust is the single biggest obstacle to overcome when it comes to acquiring a new customer on your e-commerce site. If a new online shopper isn’t familiar with your brand, the first thing they do is check the ratings and reviews of the products of interest. Product reviews are vastly underestimated in their ability to sway a potential buyer into…
Artificial Intelligence

Douglas KarrNov 4, 2022

How Artificial Intelligence Is Transforming Sales Enablement

Sales enablement is a holistic process that follows sales development from lead to close. It identifies critical points along the sales journey, builds client trust and product knowledge, and enhances the decision-making process. In the past few years, as artificial intelligence (AI) has improved, data-driven AI has become an integral part of sales enablement. The use of data-driven AI enables…

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