Douglas Karr's Articles on Martech Zone
- Email Marketing & Automation
Validity Everest: The Email Success Platform For Managing Reputation, Deliverability, and Increasing Email Marketing Engagement
Congested inboxes and tighter filtering algorithms make it more difficult to attract the attention of your email recipients. Everest is the email deliverability platform developed by Validity that merged their acquisition of 250ok and Return Path into one central platform. The platform is a complete solution for designing, executing, and optimizing email marketing for improved inbox deliverability and engagement. To…
- Email Marketing & Automation
Maropost Marketing Cloud: Multi-Channel Automation For Email, SMS, Web, and Social Media
A challenge to today’s marketers is to recognize that their prospects are all at different points in the customer journey. On the same day, you may have a visitor to your website who isn’t aware of your brand, a prospect who is researching your products and services to solve their challenge or an existing customer who is seeing if there…
- Content Marketing
VideoScribe: An Easy-To-Use, Drag & Drop Animated GIF and Video Maker Platform
Create eye-catching promo videos, email assets, and social posts to increase engagement, and customer loyalty. VideoScribe’s video animation software helps brands create memorable visual moments from their stories. With VideoScribe, users build their own introductory videos, case study videos, testimonial videos, explainer videos, event invitation videos, or occasion & holiday videos: Start with a fully customizable template – in just…
- Email Marketing & Automation
Campaigner: Advanced Email and SMS Automation and Workflows In One Affordable Marketing Platform
Campaigner was founded in 1999 when the internet and email were just beginning to reach the masses. Since then, Campaigner has remained at the forefront of email, now combining mobile SMS marketing into its automation and workflow capabilities. Campaigner provides all the advanced features you need to execute engaging and high-performing email and SMS marketing campaigns. Features include: Email Marketing…
- Paid and Organic Search Marketing
Sitechecker: An SEO Platform With A Personalized Checklist On How To Optimize Your Website
One area of expertise I pride myself on is my ability to assist our clients in growing their businesses through organic search engine traffic. I’m a huge proponent of SEO for a few reasons: Intent – search engine visitors enter keywords, phrases, or questions in search queries because they’re actively seeking a solution to their problem(s). This is far different…
- Sales Enablement, Automation, and Performance
EDM Lead Network: Lead Generation for Insurance, Financial, and Home Service Professionals
Lead generation (LeadGen) strategies have significantly evolved over the past few years. While many people tout the secret to sales, the truth is that there is no one-size-fits-all solution that will allow businesses to improve their KPIs, ROI, or profits across the board. That being said, there are nonetheless several tried-and-true lead generation strategies that can help companies convert sales.…
- Paid and Organic Search Marketing
BrightLocal: Why You Need to Build Citations and Collect Reviews for Local SEO
When you segment a search engine results page (SERP) for the search of a local business, it’s separated into three different types of entries… local advertisements, the map pack, and organic search results. If your business is regional to any extent, it’s critical that you prioritize being found on the map pack. Surprisingly, this has little to do with your…
- Marketing Tools
ClickUp: Marketing Project Management That’s Integrated With Your Martech Stack
One of the unique things about our digital transformation firm is that we’re vendor agnostic regarding the tools and implementations we are doing for clients. One area where this comes in handy is project management. If the client utilizes a specific platform, we’ll either sign up as users or they’ll provide us access and we’ll work to ensure the project…
- Content Marketing
DepositPhotos: Affordable Royalty-Free Stock Photos with Reverse Image Lookup!
A royalty is a payment made to an individual or entity for using their intellectual property (IP), such as a patent, trademark, or copyrighted work. In photography, a royalty would be paid to a photographer for using one of their photographs. For example, a photographer takes a photo of a popular landmark and licenses it to a travel website for…
- Marketing Tools
How To Take A Website Screenshot With Specific Dimensions Using Google Chrome
If you’re an agency or company with a portfolio of sites or pages you wish to share online, you’ve probably gone through the pain of trying to capture uniform screenshots of each site. One of the clients we’re working with builds hosted Intranet solutions that can be internally hosted within the confines of a company. Intranets are incredibly helpful for…
