Douglas Karr's Articles on Martech Zone
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BrightLocal: Why You Need to Build Citations and Collect Reviews for Local SEO
When you segment a search engine results page (SERP) for the search of a local business, it’s separated into three different types of entries… local advertisements, the map pack, and organic search results. If your business is regional to any extent, it’s critical that you prioritize being found on the map pack. Surprisingly, this has little to do with your…
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ClickUp: Marketing Project Management That’s Integrated With Your Martech Stack
One of the unique things about our digital transformation firm is that we’re vendor agnostic regarding the tools and implementations we are doing for clients. One area where this comes in handy is project management. If the client utilizes a specific platform, we’ll either sign up as users or they’ll provide us access and we’ll work to ensure the project…
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DepositPhotos: Affordable Royalty-Free Stock Photos with Reverse Image Lookup!
A royalty is a payment made to an individual or entity for using their intellectual property (IP), such as a patent, trademark, or copyrighted work. In photography, a royalty would be paid to a photographer for using one of their photographs. For example, a photographer takes a photo of a popular landmark and licenses it to a travel website for…
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How To Take A Website Screenshot With Specific Dimensions Using Google Chrome
If you’re an agency or company with a portfolio of sites or pages you wish to share online, you’ve probably gone through the pain of trying to capture uniform screenshots of each site. One of the clients we’re working with builds hosted Intranet solutions that can be internally hosted within the confines of a company. Intranets are incredibly helpful for…
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What is Netnography? How Is It Being Used In Sales and Marketing?
You’ve all heard my thoughts on buyer personas, and the virtual ink is barely dry on that blog post, and I’ve already found a new and much better way of creating buyer personas. Netnography has emerged as a much faster, more efficient, and more accurate means of creating buyer personas. One means of this is online research companies utilizing location-based…
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Fathom: Transcribe, Summarize, and Highlight Key Notes And Action Items From Your Zoom Meetings
Despite DK New Media being a Google Workspace client, not all of our clients want us to utilize Google Meet for our meetings. As a result, like most of our industry, we’ve turned to Zoom to be our tool of choice for meetings, recorded interviews, webinars, or even podcast recordings. Zoom has a robust third-party application program that extends the…
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App: Check Your Sending IP Address To See If You’re Blacklisted For Email On Major DNSBL Servers
If you’re concerned that your email is not getting to your subscriber’s inbox, there’s a chance that the IP address you’re sending from has been blacklisted. You can enter the IP Address that you’re sending your email from, or you can enter the domain or subdomain you’re sending from and this form will resolve it. IP Address: Check IP What’s…
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WordPress: Find and Replace All Permalinks In Your Database using Regular Expressions (Example: /YYYY/MM/DD)
With any site that spans over a decade, it’s not uncommon that there are many changes made to the permalink structure. In the early days of WordPress, it wasn’t uncommon for the permalink structure for a blog post to be set to a path that included the year, month, day, and the slug of the post: /%year%/%monthnum%/%day%/%postname%/ Aside from having…
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Prowly: An Easy and Affordable PR and Media Relations Platform (PRM) For Any Size Team
Suppose you’re a business with a public relations (PR) team, a freelance public relations professional, or a public relations firm. In that case, finding a comprehensive Public Relations Management (PRM) platform is an absolute must. What is a PRM Platform? A PRM platform enables a public relations professional to do all of the tasks associated with their job with the…
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What Are The Most Common Key Performance Indicators (KPIs) in Digital Marketing?
As sailors navigated the globe centuries ago, they would frequently pull out their sextant to determine the location, direction, and speed of their ship with respect to the sun, the stars, or the moon. They’d frequently take these measurements to ensure that their ship was always heading to its destination. As marketers, we use Key Performance Indicators (KPIs) in much…
