Douglas Karr's Articles on Martech Zone
-
How to Optimize a Landing Page for SEO
A landing page is a destination page on your website where you want to convert visitors. While other pages may provide information and detail about products and services, a landing page should be designed as a destination. It’s the last…
-
Exit Intent Popup Code Snippet in JavaScript And jQuery
One of the projects that I’m working on for this site is having a popup div with a CTA that encourages new visitors to subscribe to Martech Zone by email. There’s additional development I’m working on so that I can…
-
Is Your Business Violating State-Level Do Not Call Regulations with Voice and Text Messages (SMS)?
Seldom a day goes by that I’m not getting a text message or phone call from a business that purchased my data and acquired my phone number. As a marketer, it’s quite infuriating. I didn’t provide my phone number to…
-
What Are The Top Organic Ranking Factors For Google in 2023?
Google continues to enhance its algorithms for organic search ranking with major updates over the years. Thankfully, the latest algorithm change, the helpful content update, is hyper-focused on ranking content that’s written for and by people rather than content made…
-
25 Proven Strategies To Increase Relevant Traffic To Your Site, Blog, Store, or Landing Page
Increase traffic… it’s a term that I hear over and over and over again. It’s not that I don’t believe in increasing traffic; it’s that often marketers are trying so hard to increase traffic that they forget to try to…
-
Grammarly: The Best Spelling and Grammar Checker for Blogs, Articles, Emails, Mobile, and Social Media
If you’ve been a reader of Martech Zone for a while, you know I could use a lot of help in the editorial department. It’s not that I don’t care about spelling and grammar; I do. The problem is more…
-
Product Consumption Intelligence is the Future of Behavioral Insights
Capturing the attention of today’s consumers requires knowing exactly what they want. And the creation of the new pink doesn’t happen without getting an audience pulse-check to ensure it’s effective out in the wild. Although how brands measure data has…
-
App: Word Counter, Sentence Counter, and Character Counter (Removing HTML)
If you’re reading this article in our email or feed, you will need to click through to the page to use the app. Text or HTML Clean Text Count Copy Clean Text As with many of our Martech Zone Apps, I…
-
WordPress: Dynamically Include JavaScript or PHP Using the Post ID
One of the efforts that I’ve really been working on this year on Martech Zone is providing some simple web applications that are helpful to our visitors. There’s some basic development behind these that include both PHP and JavaScript (mostly…
-
How to Speed Up Your WordPress Site
To a great extent, we’ve written about the impact of speed on your users’ behavior. And, of course, if there’s an impact on user behavior, there’s an impact on search engine optimization. Most people don’t realize the number of factors…
