Douglas Karr's Articles on Martech Zone
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ClickUp: Marketing Project Management That’s Integrated With Your Martech Stack
One of the unique things about our digital transformation firm is that we’re vendor agnostic regarding the tools and implementations we are doing for clients. One area where this comes in handy is project management. If the client utilizes a…
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DepositPhotos: Affordable Royalty-Free Stock Photos with Reverse Image Lookup!
A royalty is a payment made to an individual or entity for using their intellectual property (IP), such as a patent, trademark, or copyrighted work. In photography, a royalty would be paid to a photographer for using one of their…
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How To Take A Website Screenshot With Specific Dimensions Using Google Chrome
If you’re an agency or company with a portfolio of sites or pages you wish to share online, you’ve probably gone through the pain of trying to capture uniform screenshots of each site. One of the clients we’re working with…
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What is Netnography? How Is It Being Used In Sales and Marketing?
You’ve all heard my thoughts on buyer personas, and the virtual ink is barely dry on that blog post, and I’ve already found a new and much better way of creating buyer personas. Netnography has emerged as a much faster,…
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Fathom: Transcribe, Summarize, and Highlight Key Notes And Action Items From Your Zoom Meetings
Despite DK New Media being a Google Workspace client, not all of our clients want us to utilize Google Meet for our meetings. As a result, like most of our industry, we’ve turned to Zoom to be our tool of…
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WordPress: Find and Replace All Permalinks In Your Database using Regular Expressions (Example: /YYYY/MM/DD)
With any site that spans over a decade, it’s not uncommon that there are many changes made to the permalink structure. In the early days of WordPress, it wasn’t uncommon for the permalink structure for a blog post to be…
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Prowly: An Easy and Affordable PR and Media Relations Platform (PRM) For Any Size Team
Suppose you’re a business with a public relations (PR) team, a freelance public relations professional, or a public relations firm. In that case, finding a comprehensive Public Relations Management (PRM) platform is an absolute must. What is a PRM Platform?…
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What Are The Most Common Key Performance Indicators (KPIs) in Digital Marketing?
As sailors navigated the globe centuries ago, they would frequently pull out their sextant to determine the location, direction, and speed of their ship with respect to the sun, the stars, or the moon. They’d frequently take these measurements to…
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Volusion: Create, Sell, and Grow With One Simple Ecommerce Solution
Launching an online store has never been easier—but sustaining one that’s fast, scalable, and conversion-focused is another story. Many entrepreneurs 1mization, payment processing, and SEO management. What’s often missing is a unified platform that blends simplicity with power—one that grows…
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Mediafly Revenue360: The Evolution of Sales Enablement Technology
Before 2020, B2B buyer behaviors had already begun shifting to favor digital and self-service channels. With more buyers firmly cemented in the world of digital selling, there’s no going back. 71% of buyers willingly spend over $50,000 on a single…
