Douglas Karr's Articles on Martech Zone

Total articles: 4.146 | Page 186 of 415

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

Advertising Technology

Douglas KarrJul 8, 2022

AdButler: Manage Your Site’s Advertising Packages and Ad Serving Within WordPress

If you’ve got a WordPress site and want to manage ad offering, packages, payments, and ad serving, AdButler may be the best option on the market. The WordPress integration via widgets makes building and deploying ad zones a piece of cake, and the AdButler system is highly customizable, flexible, scalable, and even offers whitelabeling. AdButler Platform Features Include: Scalability –…
Sales and Marketing Training

Douglas KarrJul 8, 2022

How to Protect Your Business from the Growing Threat of Invoice Fraud in the Martech Era

The average enterprise uses well over 100 tools across its stack—each one potentially requiring a license, subscription, or recurring service contract. Combine this sprawling martech ecosystem with decentralized teams, automated accounting systems, and often fragmented procurement workflows, and you have the perfect breeding ground for a growing threat: fraudulent invoicing scams. These scams are no longer limited to crude phishing…
Content Marketing

Douglas KarrJul 7, 2022

YaySMTP: Send Email Via SMTP In WordPress With Google Workspace and Two-Factor Authentication

I’m a huge proponent of Two-Factor Authentication (2FA) on every platform that I’m running. As a marketer that works with clients and client data, I simply can’t be too careful about security so the combination of different passwords for every site, using Apple Keychain as a password repository, and enabling 2FA on every service is a must. If you’re running…
Content Marketing

Douglas KarrJul 7, 2022

YaySMTP: Send Email Via SMTP In WordPress With Microsoft 365, Live, Outlook, or Hotmail

If you’re running WordPress as your content management system, the system is typically configured to push email messages (like system messages, password reminders, etc.) through your host. However, this isn’t an advisable solution for a couple of reasons: Some hosts actually block the ability to send outbound emails from the server so that they’re not a target for hackers to…
Content Marketing

Douglas KarrJul 5, 2022

Five Questions You Need To Answer When Optimizing Your Content Marketing Strategies

Off and on I notice that some social media pundits tell companies it doesn’t matter where they participate in social media, only that they actually do. Others argue the development of a social media strategy before ever starting. There are five questions you need to ask yourself when creating content on the web: Where should the content be placed? –…
Paid and Organic Search Marketing

Douglas KarrJun 29, 2022

The Best WordPress SEO Plugin: Rank Math

Rank Math SEO Plugin for WordPress is a lightweight search engine optimization plugin for WordPress that includes sitemaps, rich snippets, content analysis, and redirects.
Content Marketing

Douglas KarrJun 27, 2022

WP Migrate: The Easiest Way To Separate A Single Site Away From WordPress Multisite

One of our clients grew to a point that their company separated from their parent company. At issue was that the parent company was managing all of their subbrands via WordPress Multisite. What is WordPress Multisite? WordPress Multisite is a pretty unique feature built within WordPress that enables quite a bit of customization and permissions across a network of sites…
Advertising Technology

Douglas KarrJun 20, 2022

Angi Roofing’s Lack of Disclosure and Conflict Of Interest Should Draw Some Attention

Readers of my publication probably realize that we’ve helped multiple roofing companies build their online presence, grow their local search, and drive leads for their businesses. You may also remember that Angi (previously Angie’s List) was a key client for whom we assisted with their search engine optimization regionally. Back then, the focus of the business was driving consumers to…
Content Marketing

Douglas KarrJun 20, 2022

Expectations on Your Marketing Investment

We had two fantastic meetings yesterday, one with a client and one with prospects. Both conversations were around expectations on the return on marketing investment (ROI). The first company was largely an outbound sales organization and the second was a large organization largely dependent upon database marketing and direct mail response. Both organizations understood, down to the dollar, how their…
Content Marketing

Douglas KarrJun 15, 2022

How to Embed a PDF Reader In Your WordPress Site With Optional Downloader

A trend that’s continuing to grow with my clients is putting resources on their sites without forcing the prospect to register to download them. PDFs specifically – including white papers, sales sheets, case studies, use cases, guides, etc. As an example, our partners and prospects often request that we send them sales sheets to distribute the package offerings we have.…

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