Douglas Karr's Articles on Martech Zone

Total articles: 4.132 | Page 186 of 414

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

Advertising Technology

Douglas KarrMar 29, 2022

Understanding Programmatic Advertising, Its Trends, and The Ad Tech Leaders

For decades, advertising on the Internet has been rather disparate. Publishers chose to offer their own ad spots directly to advertisers or inserted ad real estate for ad marketplaces to bid and buy them. On Martech Zone, we utilize our ad real estate like this… utilizing Google Adsense to monetize the articles and pages with relevant ads as well as…
Content Marketing

Douglas KarrMar 24, 2022

What Are Meta Descriptions? Why Are They Critical to Organic Search Engine Strategies?

Sometimes marketers can’t see the forest for the trees. As search engine optimization has gained so much attention the past decade, I’ve noticed that many marketers focus so much on rank and subsequent organic traffic, they forget the step that actually occurs in between. Search engines are absolutely critical to every business’ ability to drive users with intent to the…
Paid and Organic Search Marketing

Douglas KarrMar 24, 2022

Duplicate Content Penalty: The Myth, The Reality, and My Advice

For over a decade, Google has been fighting the myth of the duplicate content penalty. Since I still continue to field questions on it, I thought it would be worth discussing here. First, let’s discuss the verbiage: What Is Duplicate Content? Duplicate content generally refers to substantive blocks of content within or across domains that either completely matches other content…
Content Marketing

Douglas KarrMar 24, 2022

How to Optimize Your Title Tags (With Examples)

Did you know that your page can have multiple titles depending on where you want them displayed? It’s true… here are four different titles that you can have for a single page in your content management system. Title Tag – the HTML that is displayed in your browser tab and is indexed and displayed in search results.Page Title – the…
Email Marketing & Automation

Douglas KarrMar 23, 2022

Understanding The Challenges (And Frustrations) of HTML Email Design

If you open up a content management system to build web pages, it’s a pretty simple process. Modern web browsers support HTML, CSS, and JavaScript to strict web standards. And they’re just a handful of browsers that designers need to worry about. There are exceptions, of course… and some simple workarounds or functions specific to those browsers. Because of the…
Customer Data Platforms

Douglas KarrMar 21, 2022

Appointiv: Streamline and Automate Appointment Scheduling Using Salesforce

One of the significant behavioral changes that have occurred in the buyer’s journey online is the ability to self-service. As a buyer, I want to research problems online, identify solutions, evaluate vendors, and… ultimately… get as far to the finish line as I can before ever having to contact a salesperson. Automated Appointment Scheduling We’ve all been through scheduling hell……
Sales Enablement, Automation, and Performance

Douglas KarrMar 18, 2022

B2B Content Marketing Statistics

Elite Content Marketer developed an incredibly comprehensive article on Content Marketing Stats that every business should digest. There’s not a client that we don’t incorporate content marketing as part of their overall marketing strategy. The fact is that buyers, especially business-to-business (B2B) buyers, are researching problems, solutions, and providers of solutions. The library of content that you develop should be…
Content Marketing

Douglas KarrMar 16, 2022

Typography Terminology: From Apex to Swash and the Gadzook In Between… Everything You Need To Know About Fonts

My main hobby growing up, when I wasn’t getting into trouble, was drawing. I even took a couple of years of drafting courses while in High School and loved it. It may explain why I often post articles on graphics, Illustrator, illustrations, and other design topics. Today, it’s typography and the design of fonts. Typography and the Letterpress If you…
Social Media & Influencer Marketing

Douglas KarrMar 10, 2022

Tailwind Create: Create, Schedule, and Publish Beautiful Pins on Pinterest

Tailwind Create makes designer-quality Pinterest Pins quickly and allows you to streamline and optimize all of your Pinterest marketing better than ever before. In one click, you are able to transform your photos into dozens of personalized Pin design ideas. The all-in-one tool enables you to create, schedule, and publish Pinterest. How to Design with Tailwind Create Here’s a video…
Content Marketing

Douglas KarrMar 9, 2022

Restoring Access to WordPress When Password Reset Emails Fail

Losing access to your WordPress site is stressful enough, but it’s even more frustrating when the password reset email never arrives. This is a common issue for WordPress site owners, especially on hosting environments that don’t correctly support outgoing email or when SMTP is misconfigured. Fortunately, WordPress is flexible enough to allow you to regain access using secure file access,…

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