Douglas Karr's Articles on Martech Zone
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Sales and Marketing Training
What is Interactive Marketing?
Interactive marketing, also known as engagement marketing, is a type of marketing that encourages two-way communication between a brand and its audience. It involves using various channels and strategies to engage customers in a conversation, rather than simply broadcasting a message to them. Interactive marketing can take many forms, such as social media campaigns, quizzes, surveys, contests, live chats, and…
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Customer Data Platforms
Zapier: Your Code-Free Workflow Automation for Business
Efficiency isn’t just an advantage; it’s a necessity. Businesses of all sizes constantly seek ways to streamline operations, integrate applications seamlessly, maximize productivity, and reduce downstream errors. Zapier, the online automation tool, is the solution that makes it all possible. Let’s explore what Zapier is, how it works, and why it’s a great alternative to writing code for API integrations.…
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Content Marketing
Why Your Business Should Make Use of Video in Marketing
We’ve ramped up our video efforts here on Martech and it’s been great… engaging deeper on YouTube and social media with 1 to 2-minute Marketing Clips. Unfortunately, there are still many myths out there with regard to the costs and effort required to produce your own videos for marketing efforts. Best of all, you need not work through all of…
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Social Media & Influencer Marketing
Is Facebook Just Following AOL’s Demise?
In the evolving digital communication landscape, Facebook’s current role mirrors the prominence once held by AOL in the 1990s. Both platforms have served as primary gateways to the internet, creating controlled environments that shape user experiences. This article explores the parallels between Facebook and AOL, highlighting how Facebook has become the modern equivalent of AOL through several key aspects. Advertising…
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Sales Enablement, Automation, and Performance
Why Voice Calls Are Critical To Your Customer’s Journey
I have to admit that I’m terrible about calls and I absolutely know that I’m leaving money on the table with my business. My phone often rings throughout the day and the people don’t bother to leave a message, they just move on. My guess is that they simply don’t wish to work with an unresponsive company and that answering…
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Paid and Organic Search Marketing
Google Authorship Was Discontinued, But rel=”author” Doesn’t Hurt
Google Authorship was a feature that allowed Google to identify the author of a piece of content and display their name and profile photo alongside the content in search engine result pages (SERPs). It also was included as a direct ranking factor for content. Authorship was designated by adding rel=”author” markup to the content, which linked it to the author’s…
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Advertising Technology
QR Code Builder: How To Design and Manage Beautiful QR Codes For Digital or Print
One of our clients has a list of over 100,000 customers that they’ve delivered to but don’t have an email address to communicate them with. We were able to to do an email append that successfully matched (by name and mailing address) and we started a welcome journey that has been quite successful. The other 60,000 customers we are sending…
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Analytics & Testing
How Do UTM Parameters In Email Work With Google Analytics Campaigns?
We do quite a bit of migration and implementation projects of email service providers for our clients. While it’s not often specified in the statements of work, one strategy that we always deploy is ensuring that any email communications are automatically tagged with UTM parameters so that companies can observe the impact of email marketing and communications on their overall…
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Marketing & Sales Videos
Adobe Creative Cloud Express: Beautiful Templates for Social Media Content, Logos, and More
When Mari Smith says she loves a tool for marketing on Facebook, it means it’s worth looking into. And that’s just what I did. Adobe Creative Cloud Express, previously known as Adobe Spark, is a free integrated web and mobile solution for creating and sharing impactful visual stories. Creative Cloud Express makes it easy to get started with tons of…
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Customer Data Platforms
Talend Data Preparation: Clean CRM Data for Smarter Insights Fast
The promise of actionable insights often runs headfirst into the messy reality of unclean data. Business leaders know their teams can’t afford to waste time on manual data cleaning when faster, more accurate decisions are needed. Yet data analysts, marketers, product managers, and even executives often get bogged down in fixing errors, reconciling formats, and struggling with outdated datasets instead…
