Douglas Karr's Articles on Martech Zone
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Mozello: Build a Beautiful Website or Online Store – No Tech Skills Needed
Creating a website or online store should be empowering, not overwhelming. Yet for many entrepreneurs, small businesses, and creators, the process can feel intimidating. From coding and hosting to design and SEO, managing all the technical details often becomes a…
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App: Check Your Sending IP Address To See If You’re Blacklisted For Email On Major DNSBL Servers
1bers’ inboxes, there’s a chance that the IP address you’re sending from has been blacklisted. You can enter the IP address, the domain, or the subdomain you’re sending your email from, and this form will resolve it. What’s A DNSBL Server?…
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How Product and Seller Ratings Influence Google Ads Merchants
A decade ago, showing star ratings directly in search results or shopping ads was novel. Today, it is a mature feature of Google Ads, providing both consumers and merchants with valuable insights. For advertisers running Google Shopping or Search campaigns,…
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ParagraphAI: Your AI Writing Assistant Across Every Device
The demand for clear, confident communication spans across devices, platforms, and purposes. From writing professional emails and academic essays to crafting quick replies and social media posts, many users struggle to find the right tone or phrasing. ParagraphAI was built…
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Procreate for iPad: Where Creativity Becomes Your Brand’s Competitive Edge
Marketers today live in a world of visual noise where audiences scroll past thousands of GenAI ads, identical stock photos, and templated campaigns every single day. Standing out requires something more human, more tactile, and more original. That’s where Procreate…
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The Zero-Cost Problem: Why SPAM Dominates Social Media (Including X)
For two decades, the economics of spam have remained unchanged. It costs nothing to send a thousand messages, a million mentions, or a billion impressions. On social media, where attention is currency and distribution is automated, this imbalance fuels the…
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Paid Backlinks: How to Spot an SEO Cheat Before They Ruin Your Rankings
Search engine optimization is one of the most misunderstood areas of digital marketing. While Google provides clear webmaster guidelines, some SEO practitioners continue to exploit loopholes, relying on manipulative link schemes to achieve quick results. These shortcuts might boost your…
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The Three Things That Truly Matter in Marketing: Understand, Be on Brand, Build Trust
Marketers love complexity. We chase analytics dashboards, debate attribution models, obsess over martech stacks, and build detailed campaign flows that promise to turn data into growth. The industry rewards precision and optimization—and it’s easy to get lost in that world.…
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TablePlus: The Modern Way to Manage Databases with Speed and Style
Virtually every marketing environment is data-driven today. Teams aren’t just analyzing spreadsheets; they’re navigating massive, complex databases that power digital campaigns, customer insights, and performance dashboards. Marketers, analysts, and data engineers alike are juggling MySQL, PostgreSQL, and increasingly, high-performance analytical…
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Teads: Unifying Branding and Performance with Predictive AI and Creative Intelligence
Today’s media landscape is fragmented, and brands face the challenge of building awareness and driving measurable performance simultaneously. Audiences move seamlessly between connected TV (CTV), mobile, and web, making it increasingly difficult to capture and retain attention across platforms. Traditional…
