Douglas Karr's Articles on Martech Zone
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Why Brands Buy PPC on Third-Party Sites to Amplify Trust and Momentum
Pay-per-click (PPC) advertising has become one of the most competitive arenas in marketing. Every brand in a category is bidding on the exact intent-driven keywords, driving up costs and forcing companies into expensive, zero-sum battles for attention. Even when you…
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AI Image Enlarger: Restore and Upscale Old Images Without Losing Quality
Updating older digital content often reveals an unexpected problem: the images that once looked sharp on early desktop monitors now appear tiny and pixelated across today’s high-resolution devices. Replacing them with new graphics is sometimes the only option, but what…
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Amplience: The Cognitive CMS That Powers Modern Commerce
Modern commerce has outgrown traditional content systems. Retailers and brands now face the challenge of producing more content than ever1riences across numerous digital touchpoints. Yet, teams often struggle with disconnected workflows, siloed tools, and assets that are hard to scale…
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Why Google Shopping Syndication and Ads Are Essential for Commerce (Products, Auto, Travel, or Retail)
80% of shoppers begin their product research on Google, making it the top gateway for e-commerce discovery. SQ Magazine Google Shopping has evolved into a central hub for e-commerce, touching virtually every product category – from everyday retail goods to…
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Making It to the Finish Line: Why the Last 10% Define Success
The margins in business are unforgiving. In many industries, they hover at just 2–5%. Moving the needle by even a single percentage point can be the difference between failure and growth. But what leaders often underestimate is that those gains…
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How To Select Engaging Content Categories For Your Corporate Blog
When businesses design blog categories, they often make the mistake of mirroring their internal departments or product lines. That might be useful for the company, but it doesn’t align with how customers actually search for information and make decisions. A…
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Building Smarter Data Tracking Reports: The Path from Spreadsheets to Scale
Every growing company begins with manual notes, whiteboard sketches, or spreadsheets. While these tools are flexible, they become fragile as teams scale. Bottlenecks and hand-offs appear: mis-typed entries, version confusion, lost context, and delayed insights. As data volumes grow, these…
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Leanplum: Optimize Mobile App Touchpoints, Grow Engagement, and ROI
When mobile-first companies struggle to engage users meaningfully, deliver timely messaging, and adapt experiences quickly, the result is often stagnation in growth and customer fatigue. Executives, marketers, and sales leaders face the constant challenge of aligning complex campaign strategies with…
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Uptimia: Uptime Monitoring, Performance Monitoring, and Downtime Alerts
The frantic rhythm of keeping websites always available, responsive, and secure can be overwhelming for business leaders, marketers, and sales executives. You’re tasked with ensuring your digital presence delivers consistently, yet manual monitoring risks expensive outages, slowdowns, or security lapses.…
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Email Still Sucks… 50 Years Later
Email is one of the oldest technologies still shaping how we communicate online. Born in the early days of the internet, it has connected billions of people, transformed businesses, and sparked an entire industry of platforms, tools, and specialists dedicated…
