Douglas Karr's Articles on Martech Zone
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What is Native Advertising?
Native advertising is a form of paid advertising where the ad content seamlessly blends with the look, feel, and function of the platform on which it appears. The primary goal of native advertising is to provide relevant and valuable content…
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Mailmodo: Build Interactive Emails With AMP To Increase Engagement
Our inboxes are overflowing with terrible emails... so if your business has an extensive subscriber base and really hopes to take your email open and click-through rates ( CTR ) up a notch, interactivity is critical. One solution that's building…
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Digital Transformation: Set Expectations But Deliver Experiences
Within the digital transformation realm, the use cases out in the marketplace for platforms and services are so outlandish that I often find most of my time tempering impressionable clients. If you've never worked at an enterprise software company or…
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How Are Retail Stores And Venues Utilizing Beacons For Proximity Marketing?
Beacon marketing is a proximity marketing strategy that uses Bluetooth Low Energy ( BLE ) beacons to send targeted messages and promotions to nearby mobile devices. This is often referred to as micro-location services. The goal of beacon marketing is…
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Accessily: Find Relevant Sites To Expand Your Reach and Search Engine Authority with Paid Guest Posts
The vast majority of requests that I get on Martech Zone are guest post requests. We're pretty open on these requests as long as they're not outwardly salesy or just trying to garner backlinks. I'm adamant that the content we…
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Swarmify: Four Reasons Not To Use YouTube Video Embeds On Your Business Website
If your company has professional videos that you've spent thousands of dollars on, you should absolutely publish the videos on YouTube to take advantage of YouTube's search results.... just make sure that you optimize your YouTube videos when you do.…
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16 Mobile Friendly HTML Email Best Practices That Maximize Inbox Placement and Engagement
In 2023, it's probable that mobile will surpass desktop as the primary device for opening email. In fact, HubSpot found that 46 percent of all email opens now occur on mobile. If you're not designing emails for mobile, you're leaving a…
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Typeform: Turn Data Collection Into A Human Experience
A few years ago, I completed a survey online, and it actually wasn't a chore... it was elegant and simple. I looked up the provider, and it was Typeform. Typeform came about because the founders wanted to change how people…
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The Evolution of Logos and the Impact of Technology on Logo Design
The word logo comes from the Greek word logos , which means word, thought, or speech. In ancient Greek philosophy, logos referred to the principle of reason and order in the universe. Over time, the meaning of logos expanded to…
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A Guide To Optimize Your Email Open, Click-Through, and Conversion Rates
One discussion that I have every week with clients is the increasingly frustrating means of building and sustaining a successful email marketing program. Simply put, as your email marketing list grows, so do your deliverability headaches. It seems that internet…