Douglas Karr's Articles on Martech Zone
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Social Media & Influencer Marketing
Lately: Automatically Create, Optimize And Share Social Media Updates Using AI and Existing Content
Great social media programs start with great short-form content that you can blow out across all your channels and get everyone at your company to amplify. Easy to do once, twice, or even three times. But hundreds and thousands of times? That’s where Lately’s artificial social intelligence gives you a boost by turning any long-form content into droves of social…
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Analytics & Testing
Botco.ai: HIPAA-Compliant Conversational Marketing Solution
Botco.ai’s HIPAA-Compliant conversation platform continues to advance, adding Contextual Chat Marketing and an advanced analytics dashboard. Contextual Chat Marketing enables marketers to initiate customized conversations with prospects and customers based on how they came to visit the company’s website or media properties.The new analytics dashboard provides deep insights into visitor questions and behaviors. Together with Botco.ai’s integrations with email, CRM,…
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E-commerce and Retail
2Checkout: Scale Your Payment Processing Globally To Maximize Revenue
If you’ve never had the opportunity to integrate a payment processing solution, you’re in for quite the learning experience. Payment processors have a range of features and offerings, from fees and how long your payments are held to the user’s checkout experience, global support, fraud prevention, and the quality of tools for you to monitor revenue. 2Checkout is a cloud-based…
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Analytics & Testing
Affinity: Leverage Your Network To Close More Deals With This Relationship Intelligence Platform and Analytics
The average customer relationship management (CRM) solution is a pretty static platform… a database of connections, their activities, and; perhaps, some integrations with other systems that provide additional insight or marketing opportunities. Simultaneously, every connection in your database has strong, influential connections to other consumers and business decision-makers. This extension of your network is untapped, though. What is Relationship Intelligence?…
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Advertising Technology
MOLOCO Cloud: Data-Driven, AI-Powered Mobile Ad Solutions for Mobile Apps
MOLOCO Cloud is an automated buying platform for ad inventory across the world’s leading programmatic exchanges and in-app ad networks. Now available as a cloud-based platform for all app marketers, MOLOCO Cloud is powered by proprietary machine learning technology that empowers mobile marketers to leverage first-party data and contextual signals from across the programmatic ecosystem to automatically optimize ad campaigns…
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Paid and Organic Search Marketing
Why You Should Noindex Your RSS Feed for SEO
With search engine optimization (SEO), every decision about how your site is structured and indexed can impact your rankings. One often overlooked aspect of SEO is whether to allow search engines to index your RSS feed. While RSS feeds serve an essential purpose for content distribution and syndication, they don’t always need to be indexed by search engines. Noindexing your…
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Content Marketing
Responsive Web Design (RWD): What It Is, Why It Matters, and How to Implement It
The internet has fundamentally changed the way we consume information, shop, and interact with brands. People access websites from a wide range of devices, including smartphones, tablets, laptops, desktops, televisions, and even smartwatches—devices of all shapes, sizes, and capabilities. The result? Websites today must adapt to various contexts to provide exceptional user experiences (UX). This is where Responsive Web Design…
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Sales Enablement, Automation, and Performance
6 Examples of How Businesses Were Able to Grow During the Pandemic
At the beginning of the pandemic, many companies cut their advertising and marketing budgets due to decreases in revenue. Some businesses thought that due to mass layoffs, customers would stop spending so advertising and marketing budgets were reduced. These companies hunkered down in response to economic hardship. In addition to companies hesitating to continue or launch new advertising campaigns, television…
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Content Marketing
What is RSS? What’s a Feed? What Is Content Syndication?
While human beings can view HTML, in order for software platforms to consume content, it must be in a structured, readable format for programming languages. The format that’s the standard online is called a feed. When you publish your latest posts in blog software like WordPress, a feed is automatically published as well. Your feed address is typically found just…
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Analytics & Testing
Subbly: Launch Your Subscription Box Service With This E-commerce Platform
One huge rage that we’re seeing in e-commerce is subscription box offerings. Subscriber boxes are an intriguing offering… from meal kits, children’s education products, to dog treats… tens of millions of consumers sign up for subscription boxes. Convenience, personalization, novelty, surprise, exclusivity, and price are all characteristics that drive subscription box sales. For creative e-commerce businesses, subscription boxes can be…
