Douglas Karr's Articles on Martech Zone
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Boxward: How To Avoid The Junk Folder With Your Cold Outreach Emails
While email delivery has had some helpful improvements over the years to thwart spammers and enable good companies to communicate with prospects and customers, it's still a ridiculous technology that requires good senders to jump through loops and still enables…
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Infographic: Your Checklist For Conversion Rate Optimization
Martech Zone has shared articles on conversion rate optimization ( CRO ) in the past, providing an overview of the strategy and general steps in the process. This infographic from the team at Capsicum Mediaworks goes into further detail, providing…
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Meta Box: The Best WordPress Plugin Framework For WordPress Custom Fields, Custom Post Types, and Taxonomies
WordPress has become such a powerhouse in the content management system ( CMS ) industry because of its infinite customization capabilities. While your typical installation of WordPress has standard pages and posts, you can take advantage of much more: Custom…
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What Is A Content Delivery Network (CDN)?
Although prices continue to drop on hosting and bandwidth, it can still be pretty expensive to host a website on a premium hosting platform. And if you're not paying a lot, chances are that your site is pretty slow -…
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Image Compression Is A Must For Search, Mobile, And Conversion Optimization
When graphic designers and photographers output their final images, they're typically not optimized to reduce the file size. Image compression can drastically reduce the file size of an image - even 90% - without reducing quality to the naked eye.…
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GrowTal: Hire Pre-Vetted Freelance Marketing Experts To Expand Your Agency’s Service Offerings
Having been in the agency business for over a decade, I've seen a few agencies flourish while many more went out of business. I don't have a lot of wisdom when it comes to this industry - simply that I'm…
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Filestage: Streamline Your Video Review And Approval Process
We've been working on an explainer video for the last couple of weeks, and it's been going extremely well even though it's bringing together five groups of talent - the client, the scriptwriter, the illustrator, the animator, and the voice-over…
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Shape: CRM, Lead Capture & Scoring, Sales Automation, and Pipeline Management
It's amazing to see how advanced sales automation platforms are getting these days. I was just speaking with a colleague of mine where I mentioned that customer relationship management ( CRM ) was no longer a platform, it's basically a…
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Why The World is Buzzing About ChatGPT
ChatGPT is a revolutionary new tool that has the potential to revolutionize the programming industry. Developed by the team at OpenAI , ChatGPT is an open-source natural language processing ( NLP ) model (the GPT in ChatGPT) that can generate…
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Notion: The Virtual Workspace For Your Marketing Efforts
We've worked quite a bit in different project management systems but often find them limited in their capabilities for asset storage, internal processes, calendar views, or task repetition. So, we also have Google Workspace for our email, calendaring, and document…