Douglas Karr's Articles on Martech Zone

Total articles: 4.130 | Page 210 of 413

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

Social Media & Influencer Marketing

Douglas KarrDec 31, 2020

Repurpose House: Drive More Traffic and Leads With This Shareable Social Media Content Service

Businesses, including mine, are constantly creating new and amazing content for their sites – including videos, podcasts, and articles. While creation is amazing, there’s typically a short lifecycle to that content over time… so the full return on investment on your content is never truly realized. It’s one of the reasons I push our clients to think more about developing…
Marketing & Sales Videos

Douglas KarrDec 30, 2020

How Will Deepfake Technology Impact Marketing?

If you haven’t tried it yet, perhaps the mobile app I’ve been having the most fun with this year is Reface. The mobile application allows you to take your face and replace the face of anyone in another photo or video within their database. Why Is It Called Deepfake? Deepfake is a combination of the terms Deep Learning and Fake.…
Marketing Tools

Douglas KarrDec 29, 2020

How To Do A Complete SEO Audit

What are the basic elements of an SEO Audit? This article and infographic provides a beginner with the technical aspects of auditing your site.
Advertising Technology

Douglas KarrDec 29, 2020

MarketerHire: Where To Hire A Vetted Freelance Marketer

This year has been a challenge for many organizations. Despite it being anecdotal, three trends that I’m observing are: Digital Transformation – the previous focus on external customer experience has shifted to internal automation and integration with large organizations as they reduce staff and expenses.Remote Teams – because of the shift to working from home during the pandemic, companies have…
E-commerce and Retail

Douglas KarrDec 29, 2020

Omnisend: An Easy-to-use Platform for E-commerce Email & SMS Marketing Automation

One of the most exciting advancements in marketing automation this year, in my opinion, has been the advancement of affordable solutions to automate your e-commerce marketing. Traditional marketing automation platforms have to be integrated and then each campaign developed over time – the implementations can take weeks or months before you can start seeing revenue. Now, these new platforms don’t…
Mobile Marketing, Messaging, and Apps

Douglas KarrDec 28, 2020

AMP: What are Accelerated Mobile Pages? And Don’t Forget To Implement Analytics

This last month I’ve been working with a client that’s seen a noticeable decline in organic search traffic over the last year. We’ve fixed quite a few issues with the site that could impact rankings; however, I was missing one key factor in reviewing their analytics – Accelerated Mobile Pages (AMP). What is AMP? With responsive websites becoming the norm,…
Email Marketing & Automation

Douglas KarrDec 28, 2020

Marketing Cloud: Maximize Your Email Deliverability with Sender Authentication Package

Most companies sending emails genuinely underestimate how much deliverability can impact their organization. A beautiful, well-constructed, and highly effective email can be in the junk folder of someone who subscribed and wished to convert to your company. That’s a terrible situation to be in. Even worse, you may not realize that your emails are being routed to junk unless you…
Content Marketing

Douglas KarrDec 23, 2020

ICanLocalize: Affordably Translate Your Business Site To Reach New Audiences

My agency is working assisting a bilingual healthcare-related company to build out their site, optimize it for search, and to develop marketing communications out to their clients. While they had a nice WordPress site, the people that built it depended on machine translation for visitors who spoke Spanish. There are three challenges with the site’s machine translation, though: Dialect –…
Social Media & Influencer Marketing

Douglas KarrDec 15, 2020

What’s the Probability Your Social Media Strategy Will Provide a Return on Investment?

This week, a client we’re consulting with was asking why the content they’ve been working so hard on doesn’t seem to be making a difference. This client hasn’t worked to develop their following on social media, instead of applying most of their efforts into outbound marketing. We provided them with a snapshot of the size of their audience in social…
Content Marketing

Douglas KarrDec 15, 2020

Online Marketing Terminology: The Basic Definitions

Sometimes we forget how deep we are in the business and forget to just give someone an introduction to the basic terminology or acronyms that are floating around as we talk about online marketing. Lucky for you, Wrike has put together this Online Marketing 101 infographic that walks you through all of the basic marketing terminology you need to hold…

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