Douglas Karr's Articles on Martech Zone
- Content Marketing
How Your Slow Website Is Hurting Your Business
Years ago, we had to migrate our site to a new host after our current host just started getting slower and slower. No one wants to shift hosting companies… especially someone that’s hosting multiple websites. Migration can be quite a painful process. Aside from the speed boost, Flywheel offered free migration so it was a win-win. I didn’t have a…
- Content Marketing
Why There Are 542 Banana Hangers on Amazon
There are 542 different banana hangers on Amazon… ranging in price from $5.57 to $384.23. The most inexpensive banana hangers are simple hooks that you mount under your cabinetry. The most expensive banana hanger is this beautiful Chabatree banana hanger that is hand-crafted and made out of sustainable wood resources. Seriously… I looked them up. I counted the results, sorted…
- Content Marketing
DesignCap: Design Striking Graphics Quickly For Business, Events, Social Media And More…
DesignCap is an online graphic design platform packed with thousands of professionally designed templates that help you easily create graphics, including: Data Visualization – Design infographics, presentations, reports, and charts. Marketing Graphics – Design posters, flyers, brochures, or menus. Social Media Graphics – YouTube Banners, YouTube Thumbnails, Facebook Page Covers, Instagram Posts. Other – Design cards and invitations. Not everyone…
- Content Marketing
When Can You Borrow and Use An Image Online?
A business I worked with posted an update on Twitter with an amusing cartoon that even had their company logo overlaid on it. I was surprised because I didn’t think they’d hired a cartoonist. I sent them a note and they were surprised… they had hired a social media company to engage and grow their following. The social media company…
- Email Marketing & Automation
Email Design Trends for 2021
The browser industry continues to move at full-speed with amazing innovation. Email, on the other hand, drags behind in its technological advancements as email lag in adopting the latest in HTML and CSS standards. That said, it’s a challenge that makes digital marketers work that much harder at being innovative and creative in their use of this primary marketing medium.…
- Marketing & Sales Videos
Kamua: Utilizing AI To Automate Video Rendering Formats
If you’ve ever produced and recorded video that you wished to display across social media, you know the effort required to crop for each video format to ensure your videos are engaging for the platform shared on. This is a fantastic example where artificial intelligence and machine learning can truly make a difference. Kamua has developed an online video editor…
- Content Marketing
InVideo: Create Custom Professional Videos For Social Media Within Minutes
Both podcasting and video are amazing opportunities to interact with your audience in a far more engaging and entertaining manner, but the creative and editing skills needed can be far outside most businesses’ means – not to mention the time and expense. InVideo has all of the features of a basic video editor, but with the added features of collaboration…
- Marketing Infographics
Why Are Infographics So Popular? Hint: Content, Search, Social, and Conversions!
Many of you visit our blog because of my consistent effort to share marketing infographics. There are several reasons why infographics work so well for businesses’ digital marketing strategies: Visual: Half of our brains are devoted to vision, and 90% of the information we retain is visual. Illustrations, graphs, and photos are all critical mediums for communicating with your buyer.…
- Marketing Tools
Is Visual Studio Code The Best OSX Code Editor On The Market?
Every week I spend time with a good friend of mine, Adam Small. Adam is a great developer… he’s developed an entire real estate marketing platform that has incredible features – even just adding direct-to-mail options for his agents to send postcards without even having to design them! Like me, Adam has developed across the spectrum of programming languages and…
- Content Marketing
SEO Myth: Should You Ever Update A Page That’s Highly Ranked?
A colleague of mine contacted me who was deploying a new site for their client and asked my advice. He stated that an SEO consultant that was working with the company advised them to ensure that the pages that they were ranking for not be changed otherwise they might lose their ranking. This is nonsense. For the last decade I’ve…
